In this episode of Just One Thing, we’ll examine two examples of website navigation to give you a clear idea of what provides a solid user experience, and what creates a UX nightmare. This brief (12-minute) episode will leave you…
LinkedIn is a great platform to stay connected to our professional network, but I have to say I’m usually picky about who I accept into my circle of connections. Why? I often find that people I don’t know who want…
The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your…
I’ve noticed a trend of mental health being talked about more openly lately, which is good. And the latest story that caught my attention (I bet it caught yours, too), was about Simone Biles pulling out of the gymnastics floor…
Does your website have have all of the components it needs in order for it to be successful? Does it attract visitors on its own? Does it make those visitors feel comfortable when they arrive on the site? Does it…
If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless…
The following is an excerpt from my book, A Holistic Guide to Online Marketing … Getting your website to appear at the top of search results can be compared to how a raft works. Let me explain … Imagine that…
Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value…
Is a do-it-yourself mentality holding you back? This is something only you can answer — as there are many variables a business owner faces, which contribute to whether or not doing it yourself, or getting someone to do it for…
What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in…