Monthly Archives: August 2015

My Family Road Trip & the Analog User Experience (AUX), Part 1

During the last week of summer, my family and I took a road trip to New York. On the way we stopped in some interesting places, and in addition to spending lots of time with my kids and wife, the

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Posted in How To, User Experience (UX)

Would the Ghostbusters Need Social Media?

In today’s golden age of online marketing, the answer to this question would certainly be yes. Although a better question would be HOW should the Ghostbusters use social media, and WHO should be creating the content? In order to know

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Posted in How To, Social Media

Your Social Media is Not You …

… It may resemble you, and it may sound like you. But in the end, your social media is only a very thin sliver of who you actually are. The real you is far more robust and interesting. The truth is that

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Posted in How To, Networking, Social Media

Are You Using Google My Business Properly?

As Google+ diminishes in importance, much to the delight of many small business owners, it’s important to remember that Google My Business still plays a huge role in the success of the local business. The problem is, many small business

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Posted in How To, SEO, Social Media