Blog Archives

LinkedIn Has Hashtags Now?

That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now

Posted in How To, Marketing, Social Media

Knowing Your Audience Means Knowing When They’re on Social Media

Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be

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Posted in How To, Social Media

Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

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Posted in Conversion, Social Media, User Experience (UX), Web Design

Optimizing Your Facebook Business Page — Part 2: Story

In this part of our Optimizing Your Facebook Business Page series we’ll tackle the Story section. Remember the Story section on your Google My Business page? The Facebook Story section serves the same purpose — to inform visitors AND Facebook

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Posted in How To, SEO, Social Media

Optimizing Your Facebook Business Page — Part 1

Welcome to our Facebook Business optimization series, where we’ll be walking through everything you need to know to have a Facebook Business page with SEO brewed right in! In Part 1 of our series, we’ll talk about: How to optimize

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Posted in How To, SEO, Social Media

Google My Business Tip #5: How to Publish a Post

So far, in our Google My Business Tips series, we’ve talked about: The Keyword Report Optimizing Your About Section Optimizing Your Info Fields, and Optimizing Your Images In this installment of the series, let’s take a look at how to actually

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Posted in How To, SEO, Social Media

Google My Business Tip #4: Optimizing Your Images

They say, “a picture is worth a thousand words.” But if you haven’t properly named your images before uploading them into your Google My Business listing, they’re worth nothing to Google. That’s why Tip #4 in this series is all

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Posted in How To, SEO, Social Media

Google My Business Tip #3: Optimizing All of Your Info Fields

If you’re a local business, optimizing your Google My Business (GMB) listing is a key factor in getting found. Our Google My Business Tips series is designed to help you optimize every nook and cranny of your listing. We got

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Posted in How To, SEO, Social Media

Google My Business Tip #2: Optimizing Your About Section

Welcome back for part 2 of our series on Google My Business tips! In this installment, we’ll be talking about how to optimize your About section. But before we do so, let’s take a step back to recap the recent

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Posted in How To, SEO, Social Media

Understanding Online Marketing, Part 5: Social Media

So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to

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Posted in How To, Marketing, Social Media
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