Blog Archives

Marketing Tip of the Day: The SEO Pie — Social Media

Welcome to part 3 of our SEO Pie series. In part 1, we talked about our first slice of the SEO Pie — keywords, and in part 2 we talked about content. And in this third, and final, installment of the

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Posted in How To, SEO, Social Media

Is Your Selling Smelling on LinkedIn?

LinkedIn is a great platform to stay connected to our professional network, but I have to say I’m usually picky about who I accept into my circle of connections. Why? I often find that people I don’t know who want

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Posted in How To, Social Media

SEO, UX and Conversion in Your LinkedIn Posts

The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your

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Posted in How To, Social Media

Google My Business Tip #8: Google Doesn’t Call You

Have you ever received a phone call alerting you that your Google My Business listing needed attention? I get them all the time, an other than the call being a mild annoyance, they worry me because they are a scam

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Posted in How To, Social Media

Google My Business Tip #7: Uploading Video to Your Listing

Google My Business had been around for a long time now, and it’s as important as ever (if not more so) for local businesses. In case you haven’t read them yet, you can check out all of our previous Google

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Posted in How To, Marketing, Social Media

Fresh-brewed Small Business Spotlight: Brian Lee

In this installment of our spotlight series, we’ll get to know Brian Lee, a local Madison business owner. I’ve known Brian for years and have always been impressed with his approachability and keen insights into business growth. He’s also a

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Posted in Marketing, Networking, Social Media

Do You Have an Aversion to Thinking About Conversion?

Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got

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Posted in Conversion, How To, Social Media

How to Overcome Your Aversion to Blogging

Everyone says blogging is one of the most effective ways to connect with your target audience and raise brand awareness. What better way to get potential customers interested in your brand than by posting regularly on the issues they care

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Posted in Blogging, How To, Social Media

LinkedIn Has Hashtags Now?

That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now

Posted in How To, Marketing, Social Media

Knowing Your Audience Means Knowing When They’re on Social Media

Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be

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Posted in How To, Social Media
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