That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now…
That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now…
Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be…
We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work…
In this part of our Optimizing Your Facebook Business Page series we’ll tackle the Story section. Remember the Story section on your Google My Business page? The Facebook Story section serves the same purpose — to inform visitors AND Facebook…
Welcome to our Facebook Business optimization series, where we’ll be walking through everything you need to know to have a Facebook Business page with SEO brewed right in! In Part 1 of our series, we’ll talk about: How to optimize…
So far, in our Google My Business Tips series, we’ve talked about: The Keyword Report Optimizing Your About Section Optimizing Your Info Fields, and Optimizing Your Images In this installment of the series, let’s take a look at how to actually…
They say, “a picture is worth a thousand words.” But if you haven’t properly named your images before uploading them into your Google My Business listing, they’re worth nothing to Google. That’s why Tip #4 in this series is all…
If you’re a local business, optimizing your Google My Business (GMB) listing is a key factor in getting found. Our Google My Business Tips series is designed to help you optimize every nook and cranny of your listing. We got…
Welcome back for part 2 of our series on Google My Business tips! In this installment, we’ll be talking about how to optimize your About section. But before we do so, let’s take a step back to recap the recent…
So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to…