Blog Archives

Fresh-brewed Small Business Spotlight: Brian Lee

In this installment of our spotlight series, we’ll get to know Brian Lee, a local Madison business owner. I’ve known Brian for years and have always been impressed with his approachability and keen insights into business growth. He’s also a

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Posted in Marketing, Networking, Social Media

Do You Have an Aversion to Thinking About Conversion?

Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got

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Posted in Conversion, How To, Social Media

How to Overcome Your Aversion to Blogging

Everyone says blogging is one of the most effective ways to connect with your target audience and raise brand awareness. What better way to get potential customers interested in your brand than by posting regularly on the issues they care

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Posted in Blogging, How To, Social Media

LinkedIn Has Hashtags Now?

That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now

Posted in How To, Marketing, Social Media

Knowing Your Audience Means Knowing When They’re on Social Media

Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be

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Posted in How To, Social Media

Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

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Posted in Conversion, Social Media, User Experience (UX), Web Design

Optimizing Your Facebook Business Page — Part 2: Story

In this part of our Optimizing Your Facebook Business Page series we’ll tackle the Story section. Remember the Story section on your Google My Business page? The Facebook Story section serves the same purpose — to inform visitors AND Facebook

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Posted in How To, SEO, Social Media

Optimizing Your Facebook Business Page — Part 1

Welcome to our Facebook Business optimization series, where we’ll be walking through everything you need to know to have a Facebook Business page with SEO brewed right in! In Part 1 of our series, we’ll talk about: How to optimize

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Posted in How To, SEO, Social Media

Google My Business Tip #5: How to Publish a Post

So far, in our Google My Business Tips series, we’ve talked about: The Keyword Report Optimizing Your About Section Optimizing Your Info Fields, and Optimizing Your Images In this installment of the series, let’s take a look at how to actually

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Posted in How To, SEO, Social Media

Google My Business Tip #4: Optimizing Your Images

They say, “a picture is worth a thousand words.” But if you haven’t properly named your images before uploading them into your Google My Business listing, they’re worth nothing to Google. That’s why Tip #4 in this series is all

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Posted in How To, SEO, Social Media
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