Monthly Archives: September 2019

Design Talk with Cuppa SEO: Peace Coffee Packaging

Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that

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Posted in Design, Marketing, Web Design

Fresh-Brewed Small Business Spotlight: WeberMarketing

In this installment of our Small Business Spotlight series, we’ll be highlighting Sarah Hurley, owner of WeberMarketing. Sarah is a marketing strategist & multi-channel marketing guru who helps organizations grow — and get organized with their marketing efforts. When we’ve

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Posted in Inspiration, Marketing, Networking

Fresh-brewed Small Business Spotlight: Story Supply Co.

I like notebooks and I can not lie … … which is why we’ve started highlighting American-made pocket notebook companies like Field Notes, and now Story Supply Co., on the Cuppa SEO blog. In case you’re not familiar, our spotlight series

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Posted in Design, Inspiration, Networking

Blogging 101: How Long Does My Blog Have to Be?

Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an

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Posted in Blogging, How To, Marketing

How to Write a Book, Part 2: Start by Blogging

There are many ways to write a book. But you may be wondering, “what’s the best way?” Well, the answer to that question is as unique as you. In other words, there is no silver bullet answer, no best way

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Posted in Blogging, How To

Website Conversion 101: How to Define the #1 Call-to-Action for Your Business

Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.”  While this definition may be useful if

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Posted in Conversion, How To, Web Design

How to Write a Book, Part 1: Patience, Patience, Patience …

Writing a book can accomplish many things. It can help you help others, express yourself, enjoy a sense of accomplishment, and be perceived as a thought-leader in your industry — to name just a few of the perks. But none

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Posted in How To

What is the Color of Now?

Does the present moment have a color? If so, what is it? Is it affected by our emotions, thoughts, and/or the body’s physical condition? Or is it always the same color, but appears different to us depending on what we’re

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Posted in Design, Inspiration, Marketing