Monthly Archives: January 2016

Understanding Online Marketing, Part 1: Your Website

Do you find online marketing confusing, frustrating or overwhelming? If so, you’re not alone. It’s easy to get caught in the marketing maze, not knowing which way to turn, or what to work on first. In this series, we’ll take

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Posted in How To, Marketing, Web Design

Fresh-brewed Customer Spotlight: Kathy Watson the Ruthless Editor

In this installment of our spotlight series, we’ll get to know Kathy Watson, the Ruthless Editor. The good news is the only thing ruthless about Kathy is her editing. Otherwise, you’d be hard pressed to find a more kind, witty and

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Posted in How To, Inspiration, Networking

Blogging 101 Tips: Figuring Out What to Write About

One of the most common questions I get during our blogging workshops and webinars is, “what do I write about?” And no matter what type of business you run, the answer is always the same: Write about what you know. In other words,

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Posted in Blogging, How To

Fresh-brewed Customer Spotlight: Tiffanie Mark of Matrix Collaborative Business Solutions

In this installment of our spotlight series, we’ll get to know Tiffanie Mark, owner of Matrix Collaborative Business Solutions. In addition to being an awesome client, Tiffanie has become an incredible resource to the entreprenuer and small business community in Madison.

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Posted in How To, Inspiration, Networking

Invest in Responsive Design in 2016

A recent change in search engine optimization (SEO) should have you thinking about responsive design in 2016. Responsive design is the programming that makes your website mobile friendly. It gives your customers and prospective customers an ideal viewing experience, providing

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Posted in How To, SEO, Web Design

The Mobile-Friendly User Experience (UX)

Back in April, Google raised the bar for how a mobile site should look and function. If you don’t meet their mobile-friendly contingencies, you’ll probably get pinged and your website authority (and ranking) could suffer. But before Google got more

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Posted in How To, User Experience (UX), Web Design