Blog Archives

Local Workshop: A Holistic Guide to Online Marketing

Does online marketing leave you scratching your head? If so, then join me at DreamBank on Sept. 10 for a workshop that will help you gain an understanding of SEO, user experience and conversion — and how to apply these

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Posted in How To, Inspiration, Marketing

The Best Way to Brew Fresh Content into Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Five-minute Fridays. As you might have guessed, this five-minute video takes place on a Friday, and covers a topic associated with online marketing. In this installment of the series, we answer an

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Posted in Blogging, How To, SEO, Videos

Two-minute Tuesdays: Why Your Blog Needs to be a Subpage of Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Two-minute Tuesdays. As you might have guessed, this is a two-minute video that covers a topic associated with online marketing. And of course, it occurs on a Tuesday. In this installment

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Posted in Blogging, How To, Videos, Web Design

Understanding Online Marketing, Part 6: Search Engine Optimization (SEO)

In the final installment of our Online Marketing series, we’ll be talking about search engine optimization (SEO) and how it threads through your website, blogging and social media efforts. As you may have guessed, here at Cuppa SEO we talk

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Posted in How To, Marketing, SEO

Understanding Online Marketing, Part 5: Social Media

So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to

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Posted in How To, Marketing, Social Media

Understanding Online Marketing, Part 4: Blogging

In this installment of our Understanding Online Marketing series, we’ll be taking a closer look at the power of blogging. If blogging is new to you, here’s a quick definition … What is a Blog? In a nutshell, a blog

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Posted in Blogging, How To, Marketing, Web Design

Understanding Online Marketing, Part 3: Conversion

In this installment of our Understanding Online Marketing series, we’ll be focusing on conversion — for your home page and subpages. Since this term may not be familiar to you, let’s start off with a brief definition. What is Conversion?

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Posted in Conversion, How To, Marketing, Web Design

Understanding Online Marketing, Part 2: User Experience (UX)

In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative

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Posted in How To, Marketing, User Experience (UX), Web Design

Understanding Online Marketing, Part 1: Your Website

Do you find online marketing confusing, frustrating or overwhelming? If so, you’re not alone. It’s easy to get caught in the marketing maze, not knowing which way to turn, or what to work on first. In this series, we’ll take

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Posted in How To, Marketing, Web Design
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