Blog Archives

Online Marketing Tip: Make it About Them, Not You

When it comes to online marketing, there’s a golden rule I encourage everyone to follow … Make it about them, not you. In other words, everything you do within the realm of online marketing — or analog marketing for that

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Posted in How To, Marketing, User Experience (UX)

SEO & The Raft Analogy

The following is an excerpt from my book, A Holistic Guide to Online Marketing … Getting your website to appear at the top of search results can be compared to how a raft works. Let me explain … Imagine that

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Posted in SEO

Are you being proactive with your business during the pandemic? Or simply waiting for it to be over?

Right before the country started to lock down because of COVID-19, I was on the cusp of officially launching my speaking and consulting business. My book, A Holistic Guide to Online Marketing, was already published and I was all geared

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Posted in How To, Inspiration, Marketing

Dealing with the Trauma of a Pandemic, Part 2

In Part 1 of this series, we talked about different ways to deal with the trauma of a pandemic on a personal level. Today, we’re going to tackle the professional side, focusing on the following online marketing strategies: Short-term strategies

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Posted in How To, Inspiration, Marketing

Reference Materials to Help You & Your Business

Meditation & Spiritual Eckhart Tolle – A New Earth: audio version is fantastic, as you can meditate while you listen Meditation Apps: Check the app section of your iPhone or Android and try some of the free (or freemium) options

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Posted in How To, Inspiration

Celebrating the Publishing of My Book

On November 21, 2019, my book, A Holistic Guide to Online Marketing, was published. I’d like to take a moment to express my gratitude to the Universe, my wife and kids, as well as Eric Olive (editor), Jon Wuebben (coach),

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Posted in Conversion, Marketing, User Experience (UX), Web Design

Local Workshop: A Holistic Guide to Online Marketing

Does online marketing leave you scratching your head? If so, then join me at DreamBank on Sept. 10 for a workshop that will help you gain an understanding of SEO, user experience and conversion — and how to apply these

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Posted in How To, Inspiration, Marketing

The Best Way to Brew Fresh Content into Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Five-minute Fridays. As you might have guessed, this five-minute video takes place on a Friday, and covers a topic associated with online marketing. In this installment of the series, we answer an

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Posted in Blogging, How To, SEO, Videos

Two-minute Tuesdays: Why Your Blog Needs to be a Subpage of Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Two-minute Tuesdays. As you might have guessed, this is a two-minute video that covers a topic associated with online marketing. And of course, it occurs on a Tuesday. In this installment

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Posted in Blogging, How To, Videos, Web Design

Understanding Online Marketing, Part 6: Search Engine Optimization (SEO)

In the final installment of our Online Marketing series, we’ll be talking about search engine optimization (SEO) and how it threads through your website, blogging and social media efforts. As you may have guessed, here at Cuppa SEO we talk

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Posted in How To, Marketing, SEO
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