Monthly Archives: July 2018

Essentialism 101: The Pareto Principle and You

Have you heard of the Pareto Principle? It’s a theory that states 20% of our efforts produce 80% of our results. I was recently reminded of the Pareto Principle, which led me to thinking about how I could identify and

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Posted in How To, Inspiration, Marketing

Essentialism 101: Essential vs. Nonessential

Dieter Rams, the famous Braun designer, believes that “almost everything is noise.” Of course, he was referring to design (we’ll save that discussion for another blog post), but what about our businesses — and our lives? How much of it

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Posted in How To, Inspiration

Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

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Posted in Conversion, User Experience (UX), Web Design

Pause & Keep Your Focus on the Outcome

I’m currently reading a fantastic book called 18 Minutes, by Peter Bregman, and one of the things he talks about is tweaking our reactive habits. Specifically, he’s referring to a habit many people possess where they react to an event,

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Posted in How To, Inspiration

The Perils of Pop Ups on Your Website

I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish

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Posted in Conversion, User Experience (UX), Web Design

Powering Up Your Morning Routine

Waking up early has been documented as one of the ways successful people start their day. But what version of “early” is right for you? Tim Cook (Apple CEO) and Dwayne “The Rock” Johnson (former wrestler turned movie star) are

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Posted in How To, Inspiration

Fresh-brewed Customer Spotlight: Thysse

Thysse is an awesome company that knows a thing or two about delivering outstanding services and products — with a dedication to customer care that is simply off the charts. They’ve been a Cuppa SEO client for a few years

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Posted in Inspiration, Networking

Improve Your Time Management with Energy Blocking

Have you heard of the energy blocking system? It’s a strategy that pairs down your day into 96 blocks of “energy” that last 15-minutes each (for a total of 24 hours, of course). The idea is to make a list

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Posted in How To, Inspiration