Monthly Archives: October 2019

Web Design Tips: Figuring out Fonts

When it comes to website design, fonts can play an important role in defining your brand — and making content easy to read. The good news is that Google has made it easy to choose from a selection of fonts

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Posted in How To, Marketing, Web Design

How to Write a Book, Part 5: Balance Your Time

Writing a book doesn’t just happen. Once you’ve decided to dedicate yourself to the endeavor, you’ll need to create a balanced strategy where you dedicate enough time to the book — every week — to carry it forward until it’s

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Web Design Tips: Create a Shot List

When it comes to web design, your imagery plays a key role in how you are perceived by website visitors. That said, if you’re creating a new website, or sprucing up your existing site, it’s a good idea to be

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Posted in How To, Marketing, Web Design

How to Write a Book, Part 4: The Proof is in the Proof

Although pudding is more enjoyable, proofing is an important aspect of writing and publishing a book. I don’t know about you, but I find proofing my own work dreadful. But that’s OK, because I decided early on that I was

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User Experience Tips: Make Finding Things Easy!

The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I

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Posted in How To, User Experience (UX), Web Design

Fresh-Brewed Small Business Spotlight: Amanda Weedmark

In this installment of our Small Business Spotlight series, we’ll be highlighting Amanda Weedmark, an artist and small business owner I originally came across on Instagram. I was instantly struck by Amanda’s design sensibility, and ability to create compelling art that

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Posted in Design, Inspiration, Networking

How to Write a Book, Part 3: Organize Your Images

When I began writing my book, A Holistic Guide to Online Marketing, I knew it would have a lot of images because visual examples add clarity to complex methodologies like SEO, user experience and conversion. What I didn’t realize was

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Analog User Experience: The (Sometimes) Simple Act of Opening a Door

Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m

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Posted in How To, Marketing, User Experience (UX)