Blog Archives

Web Design Tips: Figuring out Fonts

When it comes to website design, fonts can play an important role in defining your brand — and making content easy to read. The good news is that Google has made it easy to choose from a selection of fonts

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Posted in How To, Marketing, Web Design

Website Navigation and the User Experience, Part 1: Desktop

When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In

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Posted in How To, User Experience (UX), Web Design

The Pitfalls of Parallax Web Design

*Mobile users, please note: Your regularly scheduled blog post will appear beneath this extremely long parallax web page image …              Another somewhat popular web design format is parallax design. And although the name may not be overly familiar to

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Posted in How To, User Experience (UX), Web Design

Understanding Point of Conversion (POC) on Your Website

From a global view, conversion is clearly leading people from where they are, to where you want them to go. Simple right? But once you dive in, there are a lot of pieces of the puzzle that add up to

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Posted in Conversion, How To, Web Design

What is Website Conversion, and How do You Use It?

When it comes to website design, conversion (CV) is an important part of any organization’s long-term success. But it’s not something that’s well understood. In this article, we’ll answer the question, “what is conversion,” and discuss a handful of solid

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Posted in Conversion, How To, Web Design
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