Blogging 101 Tips: Learn Our Stress-reducing, Efficiency-boosting Process

Blogging 101 Tips Cuppa SEO Madison WI Getting Started

In our latest series of blogging 101 tips, we’ll be diving into part 3 of my book, A Holistic Guide to Online Marketing, to learn my stress-reducing, efficiency-boosting blogging process.

Since this is part 1 of the series, we’ll overview the process briefly, and then tackle the first tip.

There’s a lot to dive into, including the following:

  • What is the purpose of a blog?
  • How to write a blog post in six steps
    • The art of writing awesome blog titles
    • Make your content rich
    • Be the expert
    • Use an engaging image
    • Keep it short (or not)!
    • Create a monthly blog campaign
  • What are tags & categories?
  • Blog post frequency
  • The freshness factor
  • Original content versus duplicate content
  • Your blog as a subpage versus a subdomain
  • Scheduling blog posts
  • The role of social media in blogging

Let’s get started by diving into the first bullet above …

What is the Purpose of a Blog?

A blog is a fantastic way for a business, individual or group to communicate with readers quickly and easily. It also offers an opportunity for readers to provide instant feedback in a virtual venue, creating a two-way conversation.

Blogs were originally called “web logs,” and they’ve redefined how we communicate online. Blogs have also altered the very fabric of the marketing model, moving us away from a selling philosophy to an era of building relationships.

In a nutshell, building relationships is the purpose of a blog.

How blogs build relationships — the content marketing model
Blogs have altered the very fabric of the marketing model, moving us away from a selling philosophy (thank goodness) and into an era of content marketing, which is a fancy term for building relationships.

As you build relationships, your readers will continue to come back to your blog — and they’ll tell their friends or associates about you. Once you’ve become their trusted source for what you do, you’ve gained a customer and a brand advocate.

As mentioned earlier, a blog can go a long way toward making you a trusted, relevant resource. And although an occasional “soft” call-to-action

on your blog is totally fine, an outright sales pitch is a sure-fire way to ruin your chances of developing a healthy, long-term relationship with your readers.

So instead of the old-fashioned sales pitch many of us were subjected to growing up, use your blog to share rich, relevant, benefit-driven and insightful content — while asking for NOTHING in return. This is one of the best ways to develop relationships online (and in the analog world, too).

— Excerpt from, A Holistic Guide to Online Marketing, Part 3, Chapter 8, pp. 224

Click here to learn more about the book, order your copy, or simply reach out for help!

Thanks for visiting, and stay well …

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