Blog Archives

Blogging 101: How Long Does My Blog Have to Be?

Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an

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Posted in Blogging, How To, Marketing

5 Simple Ways to Optimize Your Blog for Better SEO

How do you promote your blog and increase its visibility? There are a variety of ways, but one of the most effective remains search engine optimization. Designing blog posts around the keywords that your target audience is using most frequently

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Posted in How To, Marketing, SEO

How to Overcome Your Aversion to Blogging

Everyone says blogging is one of the most effective ways to connect with your target audience and raise brand awareness. What better way to get potential customers interested in your brand than by posting regularly on the issues they care

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Posted in Blogging, How To, Social Media

Two-minute Tuesdays: Why Your Blog Needs to be a Subpage of Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Two-minute Tuesdays. As you might have guessed, this is a two-minute video that covers a topic associated with online marketing. And of course, it occurs on a Tuesday. In this installment

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Posted in Blogging, How To, Videos, Web Design

Blogging 101 Tips: Be the Expert


Being an expert in your industry makes it possible to provide relevant solutions to your customers. It also makes it easier to identify trends that can help your customers even further. And although experience can make you an expert, constant learning is also

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Posted in Blogging, How To

Cuppa SEO Webinar Series: Blogging 101

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Posted in Blogging, How To, Videos

The Freshness Factor: The Right Way to Freshen Your Website Content

Freshness is an important factor in how well your website ranks in natural search results on Google. But where you add that fresh content to your site is just as important as how rich, relevant and useful it is. Many novice

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Posted in Blogging, How To, SEO

Understanding Online Marketing, Part 4: Blogging

In this installment of our Understanding Online Marketing series, we’ll be taking a closer look at the power of blogging. If blogging is new to you, here’s a quick definition … What is a Blog? In a nutshell, a blog

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Posted in Blogging, How To, Marketing, Web Design

Blogging 101 Tips: Figuring Out What to Write About

One of the most common questions I get during our blogging workshops and webinars is, “what do I write about?” And no matter what type of business you run, the answer is always the same: Write about what you know. In other words,

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Posted in Blogging, How To

Blogging 101 Tips: With Inconsistency Comes Weakness …

Has your blogging schedule become inconsistent? Maybe you went from publishing a new post once a week to posting once a month, or not at all for long stretches. If this has happened to you, you know how hard it

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Posted in Blogging, How To
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