Being an expert in your industry makes it possible to provide relevant solutions to your customers. It also makes it easier to identify trends that can help your customers even further.
And although experience can make you an expert, constant learning is also a key component to your remaining one. Whether it’s from articles, blogs, a mastermind group, trade shows, or some other medium, fresh input is critical to remaining a thought leader in your industry.
What I’ve found, though, is that people who are experts in their industry often feel that they have nothing to write about. They don’t feel like an expert, or they believe nobody would want to read what they have to say.
Although there are many reasons behind these concerns, there’s one thing I’d like to share. To you, what you do every day feels common place — it’s natural to you, so it’s easy to believe everyone has the same information/understanding you do.
This is simply not true. You’ve probably worked for years to become really good at what you do, and what’s “well-worn” knowledge to you is BRAND NEW to the rest of us that don’t do what you do. Sharing this knowledge can be super helpful — and has great value — to your clients.
And that’s what a blog is all about — sharing relevant, useful information with people who need it.
Think about it. You know what your customers’ biggest problems and pain points are. You know exactly how your products and/or services can solve their problems. The only difference is, instead of discussing these pain points and solutions face-to-face with a client, you’ll need to put it into words and write about it on your blog.
So, if you’re thinking “why would anybody want to read what I have to say?” The answer is, it’s the same reason your clients come to you in the first place — because you have something of value to offer.
Remember, things that are common place to you, are NOT common place to your clients! And I don’t know anybody who finds a solution to one of their problems boring or irrelevant, do you?
In my industry, clients want to know more about SEO, user experience (UX), web design, conversion (CV), blogging and social media. Each of these main topics has many, many sub topics that I can focus on in a blog post — giving me hundreds of things to write about.
This is quite possibly the most important of all the blogging tips I share, because a blog cannot exist without content. And it will never engage with readers unless that content is relevant and useful.
Want more blogging tips?
– Blogging 101 Tips: With Inconsistency Comes Weakness
– Blogging 101 Tips: Set Up Your Blog as a Subpage (good) vs. a Subdomain (bad)
– Blogging 101 Tips: Creating a Blogging Campaign