Blog Archives

Five Questions with Amanda Weedmark

This episode’s guest is Amanda Weedmark, a designer and illustrator who sells nature-inspired stickers, pins, patches and paper goods. Amanda’s work is heavily influenced by the simple, funky styles of the 1960s & 70s, and her designs can be found

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Posted in Inspiration, Networking

Are You on the Marketing Treadmill?

If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless

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Posted in Networking, SEO

Fresh-brewed Small Business Spotlight: Alex Sanfilippo, Founder of Podmatch

In this installment of our Small Business Spotlight series we’ll be highlighting Alex Sanfilippo, the founder of Podmatch.com, which is an amazing application that matches and connects podcasting guests with podcasters. Alex is the co-owner of the business with his

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Posted in Marketing, Networking, Spotlight Series

Fresh-brewed Small Business Spotlight: Paul Perkins of First Choice Insurance Solutions

In this installment of our Small Business Spotlight series we’ll be highlighting Paul Perkins, of First Choice Insurance Solutions. Paul is the Employee Benefits Specialist at First Choice, and one of the (many) things I like about him is the

Posted in Inspiration, Networking

Fresh-brewed Small Business Spotlight: Kyle Wege of Crimson Sun Studios

In this installment of our Small Business Spotlight series we’ll be highlighting Kyle Wege, owner of Crimson Sun Studios. Kyle is a local Madison visual guru who focuses on photography, motion and time-lapse. In addition to his amazing skills, he’s

Posted in Inspiration, Networking

Fresh-brewed Small Business Spotlight: Terri Lynn Yanke of Eventful Advantage

In this installment of our Small Business Spotlight series we’ll be highlighting Terri Lynn Yanke, of Eventful Advantage, LLC. As you’ll see, Terri Lynn is an event wizard (this will make sense once you read further, professional matchmaker and a

Posted in Networking

Going Virtual: It’s a Lot … Preparing for Virtual Events

Live events and courses were already long days and a lot of work. As the business community has adapted our model to a virtual audience, we’ve learned what teachers have been saying since last spring, “virtual is so much harder.”

Posted in How To, Networking

Are You Ready for Your Next Virtual Event?

Those of us who are used to the trade show and conference circuit know our presentation backwards and forwards; we could put together booth displays in our sleep. That was great until 2020 had other plans. After several postponements, our

Posted in How To, Marketing, Networking

Fresh-brewed Small Business Spotlight: Dan Paulson of InVision Development International

In this installment of our Small Business Spotlight series we’ll be highlighting Dan Paulson, owner of InVision Development International. InVision helps business owners achieve greater success through coaching, culture building and communication. Dan is a fellow author, as well as an

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Posted in Networking, Spotlight Series

Holistic Marketing Mastermind

This Wednesday, April 15, 2020, I will be facilitating a Holistic Marketing Mastermind — and you’re invited! This mastermind is one of many offered by Catalyst Shift, who’s purpose is to provide “virtual mastermind groups that empower us to progress

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Posted in Inspiration, Marketing, Networking