Blog Archives

Start Bragging About the Value You Offer (no one’s going to do it for you)

Whether it’s your personal brand, or your employer’s brand, you can’t expect others to extol its virtues if you aren’t willing to do so yourself. My favorite example of this is a concierge physician I met who has been known

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Posted in How To, Marketing, Networking

Fresh-brewed Customer Spotlight: Thysse

Thysse is an awesome company that knows a thing or two about delivering outstanding services and products — with a dedication to customer care that is simply off the charts. They’ve been a Cuppa SEO client for a few years

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Posted in Inspiration, Networking

Fresh-brewed Small Business Spotlight: Fifth Degree Marketing

In this edition of our Small Business Spotlight series, we’ll get to know Jason Huett, owner of Fifth Degree Marketing. The spotlight series always highlights an amazing small business that stands out from the crowd for their excellent service, products

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Posted in Inspiration, Marketing, Networking

Fresh-brewed Small Business Spotlight: Be Inspired Salon

In this installment of our Small Business Spotlight series, we’ll get to know a little bit about Kati Whitledge, the founder of Be Inspired Salon and Inspired Enterprises. The spotlight series always highlights an amazing small business that stands out

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Posted in Inspiration, Marketing, Networking

Fresh-brewed Customer Spotlight: Widen

In this installment of our spotlight series we’ll get to know Widen, a global software company that happens to be located in my neck of the woods, Madison WI. Best known for their digital asset management software, the Collective, they

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Posted in Inspiration, Networking

Fresh-brewed Customer Spotlight: Roger Wolkoff of All About Authenticity

In this installment of our spotlight series, we’ll get to know Roger Wolkoff of All About Authenticity. Roger is a professional speaker who focuses on helping organizations, “have real conversations, build trusting teams and engage in authentic leadership.” In addition

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Posted in Inspiration, Networking

The Funny Thing About Sales Funnels

The sales funnel is a tool that overviews the “buying process,” from first introduction to a product or service to an actual purchase. The great thing about a sales funnel is that it’s trackable, which means it can shed light on

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Posted in How To, Marketing, Networking

Fresh-brewed Customer Spotlight: Ed Harris from the Scleroderma Education Project

In this installment of our spotlight series, we’ll get to know Ed Harris of the Scleroderma Education Project. When Ed originally contacted me regarding some SEO work, his experience with an illness struck a cord with my own history. As

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Posted in How To, Inspiration, Networking

Fresh-brewed Customer Spotlight: Kathy Watson the Ruthless Editor

In this installment of our spotlight series, we’ll get to know Kathy Watson, the Ruthless Editor. The good news is the only thing ruthless about Kathy is her editing. Otherwise, you’d be hard pressed to find a more kind, witty and

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Posted in How To, Inspiration, Networking

Fresh-brewed Customer Spotlight: Tiffanie Mark of Matrix Collaborative Business Solutions

In this installment of our spotlight series, we’ll get to know Tiffanie Mark, owner of Matrix Collaborative Business Solutions. In addition to being an awesome client, Tiffanie has become an incredible resource to the entreprenuer and small business community in Madison.

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Posted in How To, Inspiration, Networking
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