Essentialism 101: Creating a Better User Experience

Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we

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Transforming Email from Non-Essential to Essential

Lately, I’ve been closely examining my day to identify non-essential activities. At this point in my essentialist existence, this is not an easy task as I’ve already removed much of the non-essential. The other day, I started thinking about how

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Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

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Posted in Conversion, Social Media, User Experience (UX), Web Design

Social Media and Conversion

In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific

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Essentialism 101: The Pareto Principle and You

Have you heard of the Pareto Principle? It’s a theory that states 20% of our efforts produce 80% of our results. I was recently reminded of the Pareto Principle, which led me to thinking about how I could identify and

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Essentialism 101: Essential vs. Nonessential

Dieter Rams, the famous Braun designer, believes that “almost everything is noise.” Of course, he was referring to design (we’ll save that discussion for another blog post), but what about our businesses — and our lives? How much of it

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Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

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Pause & Keep Your Focus on the Outcome

I’m currently reading a fantastic book called 18 Minutes, by Peter Bregman, and one of the things he talks about is tweaking our reactive habits. Specifically, he’s referring to a habit many people possess where they react to an event,

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The Perils of Pop Ups on Your Website

I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish

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Powering Up Your Morning Routine

Waking up early has been documented as one of the ways successful people start their day. But what version of “early” is right for you? Tim Cook (Apple CEO) and Dwayne “The Rock” Johnson (former wrestler turned movie star) are

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