Online Marketing Tip: Make it About Them, Not You

When it comes to online marketing, there’s a golden rule I encourage everyone to follow … Make it about them, not you. In other words, everything you do within the realm of online marketing — or analog marketing for that

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Posted in How To, Marketing, User Experience (UX)

Five Questions with Amanda Weedmark

This episode’s guest is Amanda Weedmark, a designer and illustrator who sells nature-inspired stickers, pins, patches and paper goods. Amanda’s work is heavily influenced by the simple, funky styles of the 1960s & 70s, and her designs can be found

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Posted in Inspiration, Networking

Just One Thing: When Selling becomes Smelling

In this episode of Just One Thing, we’ll talk about an alternative to old-school selling — the art of relationship building. In a previous post, I talked about when you accept someone’s connection request, only to be hit with a

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Posted in How To, Marketing

Just One Thing: Improving the User Experience of Your Website Navigation

In this episode of Just One Thing, we’ll examine two examples of website navigation to give you a clear idea of what provides a solid user experience, and what creates a UX nightmare. This brief (12-minute) episode will leave you

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Posted in How To, User Experience (UX), Web Design

Is Your Selling Smelling on LinkedIn?

LinkedIn is a great platform to stay connected to our professional network, but I have to say I’m usually picky about who I accept into my circle of connections. Why? I often find that people I don’t know who want

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Posted in How To, Social Media

SEO, UX and Conversion in Your LinkedIn Posts

The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your

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Posted in How To, Social Media, Uncategorized

Mental Health and the Small Business Owner

I’ve noticed a trend of mental health being talked about more openly lately, which is good. And the latest story that caught my attention (I bet it caught yours, too), was about Simone Biles pulling out of the gymnastics floor

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Posted in Inspiration, Uncategorized

What Successful Web Design Looks Like

Does your website have have all of the components it needs in order for it to be successful? Does it attract visitors on its own? Does it make those visitors feel comfortable when they arrive on the site? Does it

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Posted in Conversion, SEO, User Experience (UX), Web Design

Are You on the Marketing Treadmill?

If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless

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Posted in Networking, SEO

SEO & The Raft Analogy

The following is an excerpt from my book, A Holistic Guide to Online Marketing … Getting your website to appear at the top of search results can be compared to how a raft works. Let me explain … Imagine that

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Posted in SEO