Fresh-brewed Small Business Spotlight: Your Podcast Guru

In addition to our Customer Spotlight series, we’ve started a Small Business Spotlight series that highlights businesses that stand out from the  crowd for their excellent service, products — and all-around awesomeness. As you may have guessed Your Podcast Guru, owned

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Choose Life Goals — Because Personal & Professional Goals Don’t Exist

Every year around this time, just about everyone I know starts to set goals for the New Year. And most often, they’re set as personal and/or professional goals — two separate entities — which often rudely don’t consider the other.

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Posted in How To, Inspiration

Website Navigation and the User Experience (UX) – Part 1

When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In

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Posted in How To, User Experience (UX), Web Design

User Experience 101: Staying Competitive (When it Counts)

The other day, I had a pretty poor user experience that highlighted the importance of staying competitive — when it counts. First off, this is not about keeping up with the Joneses for appearances sake. It’s about understanding what your goals

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Posted in How To, User Experience (UX), Web Design

How to Optimize Your Gratitude (a Post Thanksgiving Reflection)

Now that Thanksgiving has passed, it’s easy to go back to the grind of work and life and forget about gratitude. In an effort to avoid this, here are Cuppa SEO’s eight ways to optimize your gratitude every day of the year.

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Posted in How To

The Rise of HTTPS

As of October 2017, Google has rolled out some changes regarding HTTP and HTTPS on their Chrome web browser. This change has made it important for every business to consider switching their site over to HTTPS — because Google has

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Posted in Marketing, SEO, Web Design

The Dark Side of Conversion: Desperation

Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my

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Posted in Conversion, How To, Marketing

The Art of Building Trust: Intention

I’ve been having a lot of discussions with clients, colleagues and team members lately about trust. We’ve been discussing questions like: How do you define relationship? As a business leader, what leads to trust for you, and why (with your

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Posted in How To, Inspiration, Marketing

Optimizing Your Facebook Business Page: User Experience & Conversion

In Part 1 and Part 2 of this series, we looked at optimizing your Facebook Business page for better SEO. Next, let’s look at some ways you can positively affect the user experience (UX) and website conversion on your Facebook

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Posted in Conversion, How To, User Experience (UX)

Why Does Your Business Exist?

In one of my favorite books of all time, Little Red Book of Selling, Jeffrey Gitomer explores the question “why your customers buy.” It’s a very interesting, effective way of gaining insight and understanding into the world of our clients

Posted in How To, Inspiration, Marketing
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