Live events and courses were already long days and a lot of work. As the business community has adapted our model to a virtual audience, we’ve learned what teachers have been saying since last spring, “virtual is so much harder.”…
Live events and courses were already long days and a lot of work. As the business community has adapted our model to a virtual audience, we’ve learned what teachers have been saying since last spring, “virtual is so much harder.”…
Those of us who are used to the trade show and conference circuit know our presentation backwards and forwards; we could put together booth displays in our sleep. That was great until 2020 had other plans. After several postponements, our…
When it comes to web design, not to mention online marketing as a whole, the world would be a better place if this book, As Little Design as Possible, were required reading for every professional. Written by Sophie Lovell, the book…
As the weeks turn into months, the effects COVID-19 are still hammering away. This is leaving me exhausted … how about you? Because of this, we’re going to step away from online marketing, SEO and web design strategies here and…
Have you ever received a phone call alerting you that your Google My Business listing needed attention? I get them all the time, an other than the call being a mild annoyance, they worry me because they are a scam…
If you are a B2B organization, you know how important the fall season can be. Once Labor Day is over, businesses start to come out of the woodwork, in need of services, as well as spending their budget before the…
Right before the country started to lock down because of COVID-19, I was on the cusp of officially launching my speaking and consulting business. My book, A Holistic Guide to Online Marketing, was already published and I was all geared…
We are living in an age of trauma. It’s inescapable. And the purpose of this article is not to tell you what you already know. It’s to ask some simple, yet crucial questions … Are you dealing with your trauma?…
In talking with colleagues, friends and family, there is a consensus: everyone is WORN OUT — mentally, physically and emotionally. Between the pandemic, racism and the unacceptable killing of our fellow brothers and sisters, there is turmoil in our country like…
In Part 1 of this series, we talked about different ways to deal with the trauma of a pandemic on a personal level. Today, we’re going to tackle the professional side, focusing on the following online marketing strategies: Short-term strategies…