Introducing Cuppa SEO Web Design’s New Space

It’s hard to believe we’ve been in our beautiful commercial space for eight months —  and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends

Tagged with: , , , ,
Posted in Inspiration, Networking

10 Principles of Good Web Design, #2: Build Trust

Good web design builds trust. A visitor’s user experience needs to be inviting, pleasant, enjoyable. To begin, let’s start by answering the question … WHAT IS USER EXPERIENCE (UX)? UX is the positive, negative or neutral experience  a visitor has

Posted in How To, Marketing, User Experience (UX)

Conversion Faux Pas that Obliterate the User Experience

I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up

Tagged with: , , , ,
Posted in Conversion, User Experience (UX), Web Design

10 Principles of Good Web Design, #1: Get Found

Good web design helps get your website found. High-level search engine optimization (SEO) needs to be brewed into every nook and cranny. SEO DEFINED In a nutshell, SEO is a process that has the ability to improve the natural ranking of

Tagged with: , , , ,
Posted in How To, SEO, Web Design

Sottsaas: The Latest Design Book to Grace the Cuppa SEO Office

I like big books, and I can not lie, which is only one of the reasons I love our new design book, Sottsaas, by Philippe Thome. Ettore Sottsaas’ career spanned nearly 70 years, where he created photography, architecture, ceramics, glass, furniture,

Tagged with: , ,
Posted in Inspiration

Fresh-brewed Small Business Spotlight: Scott Savage Consulting

In this edition of our Small Business Spotlight series, we’ll get to know Scott Savage, owner of Scott Savage Consulting. In case you’re not familiar, our spotlight series always highlights an amazing small business that stands out from the crowd for

Tagged with: ,
Posted in Networking

When Does Event Marketing Make Sense? (And How to Pick the Right One)

Event marketing (or event sponsorship) is a promotional category that allows companies to reach consumers directly. When successful, one event might yield touchpoints with your intended consumer, greater exposure and profitable supply chain relationships. Are you in need of those?

Tagged with: ,
Posted in How To, Marketing

Selecting the Best CRM Tool for Your Business

It’s easy to get overwhelmed by all of the customer relationship management (CRM) options on the market. You can spend anywhere from a few hundred dollars to tens of thousands. Before you go too far down the rabbit hole, let’s

Tagged with: , , ,
Posted in Conversion, How To, Marketing

Do I Really Need One of those CRM Things?

Yes. Sorry I don’t have a more witty response than that … If you have a business with customers, you really really do. If you are a nonprofit, your donors are your customers and the answer is the same. Excel

Tagged with: , , ,
Posted in Conversion, Marketing

LinkedIn Has Hashtags Now?

That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now

Posted in How To, Marketing, Social Media
Subscribe to Our Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.