Sottsaas: The Latest Design Book to Grace the Cuppa SEO Office

I like big books, and I can not lie, which is only one of the reasons I love our new design book, Sottsaas, by Philippe Thome. Ettore Sottsaas’ career spanned nearly 70 years, where he created photography, architecture, ceramics, glass, furniture,

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Posted in Inspiration

Fresh-brewed Small Business Spotlight: Scott Savage Consulting

In this edition of our Small Business Spotlight series, we’ll get to know Scott Savage, owner of Scott Savage Consulting. In case you’re not familiar, our spotlight series always highlights an amazing small business that stands out from the crowd for

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Posted in Networking

When Does Event Marketing Make Sense? (And How to Pick the Right One)

Event marketing (or event sponsorship) is a promotional category that allows companies to reach consumers directly. When successful, one event might yield touchpoints with your intended consumer, greater exposure and profitable supply chain relationships. Are you in need of those?

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Posted in How To, Marketing

Selecting the Best CRM Tool for Your Business

It’s easy to get overwhelmed by all of the customer relationship management (CRM) options on the market. You can spend anywhere from a few hundred dollars to tens of thousands. Before you go too far down the rabbit hole, let’s

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Posted in Conversion, How To, Marketing

Do I Really Need One of those CRM Things?

Yes. Sorry I don’t have a more witty response than that … If you have a business with customers, you really really do. If you are a nonprofit, your donors are your customers and the answer is the same. Excel

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Posted in Conversion, Marketing

LinkedIn Has Hashtags Now?

That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now

Posted in How To, Marketing, Social Media

Start Bragging About the Value You Offer (no one’s going to do it for you)

Whether it’s your personal brand, or your employer’s brand, you can’t expect others to extol its virtues if you aren’t willing to do so yourself. My favorite example of this is a concierge physician I met who has been known

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Posted in How To, Marketing, Networking

Is Lack of Sleep Affecting Your Productivity?

We’ve all heard that before, right? The other night I happy settled into bed BEFORE 10:00 p.m., a rarity for me! I scrolled Facebook and the news for fifteen minutes before setting my phone on the bedside table, rolling over

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Posted in How To, Inspiration

Finding Your Design Inspiration

No matter what type of design you do (web design, interior design, products, architecture, etc.) design inspiration can be an important part of the creative process. Where do you find your design inspiration? Dieter Rams (the long-time Chief Design Officer

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Posted in How To, Inspiration, Web Design

Knowing Your Audience Means Knowing When They’re on Social Media

Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be

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Posted in How To, Social Media
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