The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I…
The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I…
In this installment of our Small Business Spotlight series, we’ll be highlighting Amanda Weedmark, an artist and small business owner I originally came across on Instagram. I was instantly struck by Amanda’s design sensibility, and ability to create compelling art that…
When I began writing my book, A Holistic Guide to Online Marketing, I knew it would have a lot of images because visual examples add clarity to complex methodologies like SEO, user experience and conversion. What I didn’t realize was…
Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m…
Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that…
In this installment of our Small Business Spotlight series, we’ll be highlighting Sarah Hurley, owner of WeberMarketing. Sarah is a marketing strategist & multi-channel marketing guru who helps organizations grow — and get organized with their marketing efforts. When we’ve…
I like notebooks and I can not lie … … which is why we’ve started highlighting American-made pocket notebook companies like Field Notes, and now Story Supply Co., on the Cuppa SEO blog. In case you’re not familiar, our spotlight series…
Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an…
There are many ways to write a book. But you may be wondering, “what’s the best way?” Well, the answer to that question is as unique as you. In other words, there is no silver bullet answer, no best way…
Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.” While this definition may be useful if…