SEO and the Power of Your Title Tags

In our SEO Tips series, we’ll be examining solid, tested strategies to help your website rank better on Google. As you may have guessed, we’ll begin with the title tag. Did you know that title tags are an important part

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Posted in How To, SEO, Web Design

6 Steps to Optimized and Better-named Images

A picture (image) may be worth a 1,000 words. But if your images are named correctly on your website — they’re also worth more traffic, and more website authority with Google. On the flip side, poorly named images can actually hurt your

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Posted in How To, SEO, Web Design

The Dark Side of Conversion: A List of Strategies to Avoid

In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they

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Posted in Conversion, How To, Web Design

Fresh-brewed Small Business Spotlight: Your Podcast Guru

In addition to our Customer Spotlight series, we’ve started a Small Business Spotlight series that highlights businesses that stand out from the  crowd for their excellent service, products — and all-around awesomeness. As you may have guessed Your Podcast Guru, owned

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Choose Life Goals — Because Personal & Professional Goals Don’t Exist

Every year around this time, just about everyone I know starts to set goals for the New Year. And most often, they’re set as personal and/or professional goals — two separate entities — which often rudely don’t consider the other.

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Posted in How To, Inspiration

Website Navigation and the User Experience (UX) – Part 1

When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In

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Posted in How To, User Experience (UX), Web Design

User Experience 101: Staying Competitive (When it Counts)

The other day, I had a pretty poor user experience that highlighted the importance of staying competitive — when it counts. First off, this is not about keeping up with the Joneses for appearances sake. It’s about understanding what your goals

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Posted in How To, User Experience (UX), Web Design

How to Optimize Your Gratitude (a Post Thanksgiving Reflection)

Now that Thanksgiving has passed, it’s easy to go back to the grind of work and life and forget about gratitude. In an effort to avoid this, here are Cuppa SEO’s eight ways to optimize your gratitude every day of the year.

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The Rise of HTTPS

As of October 2017, Google has rolled out some changes regarding HTTP and HTTPS on their Chrome web browser. This change has made it important for every business to consider switching their site over to HTTPS — because Google has

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Posted in Marketing, SEO, Web Design

The Dark Side of Conversion: Desperation

Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my

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Posted in Conversion, How To, Marketing
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