The Rise of HTTPS

As of October 2017, Google has rolled out some changes regarding HTTP and HTTPS on their Chrome web browser. This change has made it important for every business to consider switching their site over to HTTPS — because Google has

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Posted in Marketing, SEO, Web Design

The Dark Side of Conversion: Desperation

Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my

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Posted in Conversion, How To, Marketing

The Art of Building Trust: Intention

I’ve been having a lot of discussions with clients, colleagues and team members lately about trust. We’ve been discussing questions like: How do you define relationship? As a business leader, what leads to trust for you, and why (with your

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Posted in How To, Inspiration, Marketing

Optimizing Your Facebook Business Page: User Experience & Conversion

In Part 1 and Part 2 of this series, we looked at optimizing your Facebook Business page for better SEO. Next, let’s look at some ways you can positively affect the user experience (UX) and website conversion on your Facebook

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Posted in Conversion, How To, User Experience (UX)

Why Does Your Business Exist?

In one of my favorite books of all time, Little Red Book of Selling, Jeffrey Gitomer explores the question “why your customers buy.” It’s a very interesting, effective way of gaining insight and understanding into the world of our clients

Posted in How To, Inspiration, Marketing

AMA 2017 Conference Correction

For anyone who’s signed up for my sessions on Tuesday, they are incorrect on the AMA website. Here’s the correct info (want to make sure you know what the sessions are actually about) … WORKSHOP 1: A Holistic Guide to

Posted in Marketing

Transforming Books for Business and Life

Transformations don’t happen by chance. They require deliberate intention, reflection, discipline — and courage — to identify and implement change (that’s a mouthful!). I enjoy reviewing how my business is doing. So much so, that I do it multiple times

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Posted in How To, Inspiration

Optimizing Your Facebook Business Page — Part 2: Story

In this part of our Optimizing Your Facebook Business Page series we’ll tackle the Story section. Remember the Story section on your Google My Business page? The Facebook Story section serves the same purpose — to inform visitors AND Facebook

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Posted in How To, SEO, Social Media

Optimizing Your Facebook Business Page — Part 1

Welcome to our Facebook Business optimization series, where we’ll be walking through everything you need to know to have a Facebook Business page with SEO brewed right in! In Part 1 of our series, we’ll talk about: How to optimize

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Posted in How To, SEO, Social Media

You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

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Posted in Conversion, SEO, User Experience (UX), Web Design
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