In this installment of our Small Business Spotlight series we’ll be highlighting Paul Perkins, of First Choice Insurance Solutions. Paul is the Employee Benefits Specialist at First Choice, and one of the (many) things I like about him is the…
In this installment of our Small Business Spotlight series we’ll be highlighting Paul Perkins, of First Choice Insurance Solutions. Paul is the Employee Benefits Specialist at First Choice, and one of the (many) things I like about him is the…
This morning, I was thinking about how much I miss facilitating presentations and workshops in person, to a live audience. With the advent of the pandemic we all know what it’s like to feel lonely and isolated. And I got…
If you’re a business owner, or a marketing professional, there’s a good chance you’ve been solicited for — or actually signed up for — SEO services that have a monthly retainer attached to them. If you happen to be considering…
Even before the pandemic, old-school cold calls, cold emails, and unsolicited sales inquiries were never part of Cuppa SEO’s business growth philosophy. And they’re still not. If you are engaging (or thinking of engaging) with people you know — or…
In this installment of our Small Business Spotlight series we’ll be highlighting Kyle Wege, owner of Crimson Sun Studios. Kyle is a local Madison visual guru who focuses on photography, motion and time-lapse. In addition to his amazing skills, he’s…
“When you move into fear, everything in your world narrows — even your field of vision — as your entire body focuses its energy to fight whatever it is you’re afraid of …” — Nataly Kogan, from her book Happier…
In this installment of our Small Business Spotlight series we’ll be highlighting Terri Lynn Yanke, of Eventful Advantage, LLC. As you’ll see, Terri Lynn is an event wizard (this will make sense once you read further, professional matchmaker and a…
Happy holidays! On behalf of the Cuppa SEO team, we hope you are enjoying a safe and joyful holiday season. Since your brain is probably ready for a break from all the sugar cookies and candy canes, we thought we’d…
By now, most of us have adjusted to working from home. But have we gotten too comfortable? Do you find yourself leaving your laptop open 24/7? Are you checking emails while eating dinner and watching Netflix? Are you texting with…
You know the way you cringe when you see, “in 2018 we will pursue…” on a website you’re browsing? An annual content audit of your website will minimize a potential client associating that feeling with your business. Here’s how to…