Fresh-brewed Small Business Spotlight: Bill Black of Huckster Truck

In this installment of our Small Business Spotlight series, we’ll be highlighting Bill Black, the owner of Huckster Truck, an online store that sells Field Notes notebooks, pencils, and “maybe some other stuff.” I met Bill in a couple of the

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Posted in Inspiration, Spotlight Series

Holistic Marketing Mastermind

This Wednesday, April 15, 2020, I will be facilitating a Holistic Marketing Mastermind — and you’re invited! This mastermind is one of many offered by Catalyst Shift, who’s purpose is to provide “virtual mastermind groups that empower us to progress

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Posted in Inspiration, Marketing, Networking

Reference Materials to Help You & Your Business

Meditation & Spiritual Eckhart Tolle – A New Earth: audio version is fantastic, as you can meditate while you listen Meditation Apps: Check the app section of your iPhone or Android and try some of the free (or freemium) options

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Posted in How To, Inspiration

Turning Your To-do List into a Today List

With the current state of affairs, many small businesses are struggling. If you’re one of them, one of the things you can do is turn your to-do list into your TODAY list. Here’s what I mean: First, this is not

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Posted in How To, Inspiration

User Experience and Website Navigation

Today, let’s talk about user experience, also referred to as UX, which is the positive, negative or neutral experience someone has on your website, blog or social media. In the following example, I’d like to talk about website user experience,

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Posted in User Experience (UX), Web Design

Website Design 101: Never Forsake Function for Design

Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function

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Posted in Conversion, User Experience (UX), Web Design

Fresh-brewed Small Business Spotlight: Scott Frangos of Webdirexion

In this installment of our Small Business Spotlight series we’ll be highlighting Scott Frangos, owner of Webdirexion, a digital marketing agency. A fellow author, Scott was one of the original reviewers of my book, and since then we’ve become marketing

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Posted in Inspiration, Marketing, Networking

Cuppa SEO Turns 7 Today

In what feels like the blink of an eye, Cuppa SEO has been a reality for seven years. Lucky seven! Since January 20, 2013 Cuppa SEO has been helping businesses grow, succeed,  and get found on Google. I AM VERY

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Posted in Design

Honoring Kathy Watson

Kathy Watson, also known as the Ruthless Editor, was an amazing person. You see, although she was ruthless when it came to grammar, she was otherwise a kind, considerate and incredibly understanding human being. Kathy had been a friend of

Posted in Inspiration, Uncategorized

Video Creation Made Easy

Although video is a powerful tool for online marketing, I’ve found that many clients shy away from it because it’s intimidating, can be time consuming, they feel embarrassed or think they don’t have anything to say if they did attempt

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Posted in How To, Marketing
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