Image Names Matter More Than We Think

Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value

Tagged with: ,
Posted in How To, SEO

When DIY Doesn’t Cut It

Is a do-it-yourself mentality holding you back? This is something only you can answer — as there are many variables a business owner faces, which contribute to whether or not doing it yourself, or getting someone to do it for

Tagged with: ,
Posted in How To, Inspiration

Selecting the Best Keywords for Your Website

What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in

Tagged with: , , , ,
Posted in How To, SEO

Five Questions with Tom Antion

I recently started a new video series called, “Five Questions With,” that brings insights from entrepreneurs, artists, professionals and other individuals who have great information to share regarding business and life. Today’s interview is with millionaire, serial entrepreneur, Tom Antion.

Tagged with: , ,
Posted in Spotlight Series, Videos

Technical Debt is a Bill that Always Comes Due

Technical debt is a bill that always comes due, whether in the form of a hack or painful upgrade … If you’re not familiar, “technical debt” is a concept from software development that refers to essentially kicking the can down

Posted in How To, Marketing, Web Design

Let’s Talk Backlinks

What is a Backlink? If you’re not familiar with the term, a backlink is a link from somebody else’s website or blog to yours. Backlinks are important because they have the ability to raise or lower your website authority in

Posted in Marketing, SEO

Leave the Stuffing for Thanksgiving

Yes, we understand it’s only May, but … … don’t overuse your keywords, it could make Google angry! Overuse of a keyword phrase is something you want to avoid. This is referred to as “stuffing,” and although it’s great on

Tagged with:
Posted in How To, SEO, Web Design

Fresh-brewed Small Business Spotlight: Alex Sanfilippo, Founder of Podmatch

In this installment of our Small Business Spotlight series we’ll be highlighting Alex Sanfilippo, the founder of Podmatch.com, which is an amazing application that matches and connects podcasting guests with podcasters. Alex is the co-owner of the business with his

Tagged with: ,
Posted in Marketing, Networking, Spotlight Series

Fresh-brewed Small Business Spotlight: Tom Antion of Screw the Commute Podcast

In this installment of our Small Business Spotlight series we’ll be highlighting Tom Antion, ex-professional comedian, the voice (and laughs) behind the Screw the Commute podcast, professional speaker and a marketing expert. I was lucky enough to be a guest

Posted in Inspiration, Marketing, Spotlight Series

Fresh-brewed Small Business Spotlight: Matt Brueggeman of Flux Mopeds

In this installment of our Small Business Spotlight series we’ll be highlighting Matt Brueggeman and his company’s wonderful electric mopeds. I’ve known Matt for many years, and his dedication to creating transportation solutions that are good for the environment (and

Posted in Inspiration, Spotlight Series