Blog Archives

User Experience Tips: Make Finding Things Easy!

The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I

Tagged with: , , , ,
Posted in How To, User Experience (UX), Web Design

Design Talk with Cuppa SEO: Peace Coffee Packaging

Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that

Tagged with: , ,
Posted in Design, Marketing, Web Design

Website Conversion 101: How to Define the #1 Call-to-Action for Your Business

Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.”  While this definition may be useful if

Tagged with: , , ,
Posted in Conversion, How To, Web Design

Does Your Website Connect with Visitors on an Emotional Level?

Hopefully your website is beautifully designed, easy to navigate, has a nice aesthetic, and the content is helpful and informative. But what if the next website down on the list of search results has all those same things, too? How

Tagged with: , , , ,
Posted in How To, Marketing, Web Design

Conversion Faux Pas that Obliterate the User Experience

I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up

Tagged with: , , , ,
Posted in Conversion, User Experience (UX), Web Design

10 Principles of Good Web Design, #1: Get Found

Good web design helps get your website found. High-level search engine optimization (SEO) needs to be brewed into every nook and cranny. SEO DEFINED In a nutshell, SEO is a process that has the ability to improve the natural ranking of

Tagged with: , , , ,
Posted in How To, SEO, Web Design

Finding Your Design Inspiration

No matter what type of design you do (web design, interior design, products, architecture, etc.) design inspiration can be an important part of the creative process. Where do you find your design inspiration? Dieter Rams (the long-time Chief Design Officer

Tagged with: , , ,
Posted in How To, Inspiration, Web Design

Essentialism 101: Creating a Better User Experience

Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we

Tagged with: , , , ,
Posted in Conversion, User Experience (UX), Web Design

Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

Tagged with: , , , ,
Posted in Conversion, Social Media, User Experience (UX), Web Design

Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

Tagged with: , , , ,
Posted in Conversion, User Experience (UX), Web Design
Subscribe to Our Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.