Today, let’s talk about user experience, also referred to as UX, which is the positive, negative or neutral experience someone has on your website, blog or social media. In the following example, I’d like to talk about website user experience,…
Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function…
On November 21, 2019, my book, A Holistic Guide to Online Marketing, was published. I’d like to take a moment to express my gratitude to the Universe, my wife and kids, as well as Eric Olive (editor), Jon Wuebben (coach),…
When it comes to website design, fonts can play an important role in defining your brand — and making content easy to read. The good news is that Google has made it easy to choose from a selection of fonts…
When it comes to web design, your imagery plays a key role in how you are perceived by website visitors. That said, if you’re creating a new website, or sprucing up your existing site, it’s a good idea to be…
The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I…
Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that…
Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.” While this definition may be useful if…
I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up…