Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we…
We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work…
I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish…
As a web design firm, we often talk about the nuts and bolts of developing websites that get found, build trust, and make it easy for visitors to take the next step in becoming customers. But, there’s something just as…
In this installment of our SEO Tips series, we’ll take a look at an oldie, but a goodie — text links. I say “an oldie,” because back in the day text links were one of the go-to strategies for website…
Common sense says that an educated human brain can handle a certain amount of complexity, an this is true. But when someone’s on your website, you’ve got to forget this fact because your visitor is depending on you to offer…
In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they…
When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In…