Blog Archives

Just One Thing: Improving the User Experience of Your Website Navigation

In this episode of Just One Thing, we’ll examine two examples of website navigation to give you a clear idea of what provides a solid user experience, and what creates a UX nightmare. This brief (12-minute) episode will leave you

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Posted in How To, User Experience (UX), Web Design

What Successful Web Design Looks Like

Does your website have have all of the components it needs in order for it to be successful? Does it attract visitors on its own? Does it make those visitors feel comfortable when they arrive on the site? Does it

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Posted in Conversion, SEO, User Experience (UX), Web Design

User Experience and Website Navigation

Today, let’s talk about user experience, also referred to as UX, which is the positive, negative or neutral experience someone has on your website, blog or social media. In the following example, I’d like to talk about website user experience,

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Posted in User Experience (UX), Web Design

Website Design 101: Never Forsake Function for Design

Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function

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Posted in Conversion, User Experience (UX), Web Design

User Experience Tips: Make Finding Things Easy!

The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I

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Posted in How To, User Experience (UX), Web Design

Analog User Experience: The (Sometimes) Simple Act of Opening a Door

Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m

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Posted in How To, Marketing, User Experience (UX)

Conversion Faux Pas that Obliterate the User Experience

I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up

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Posted in Conversion, User Experience (UX), Web Design

Essentialism 101: Creating a Better User Experience

Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we

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Posted in Conversion, User Experience (UX), Web Design

Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

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Posted in Conversion, Social Media, User Experience (UX), Web Design

Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

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Posted in Conversion, User Experience (UX), Web Design
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