Blog Archives

Essentialism 101: Creating a Better User Experience

Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we

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Posted in Conversion, User Experience (UX), Web Design

Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

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Posted in Conversion, Social Media, User Experience (UX), Web Design

Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

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Posted in Conversion, User Experience (UX), Web Design

The Perils of Pop Ups on Your Website

I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish

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Posted in Conversion, User Experience (UX), Web Design

Beyond Web Design: Customer Service and the User Experience

As a web design firm, we often talk about the nuts and bolts of developing websites that get found, build trust, and make it easy for visitors to take the next step in becoming customers. But, there’s something just as

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Posted in How To, User Experience (UX)

Website Navigation and the User Experience, Part 2: Mobile

In Part 1 of this series, we talked about website navigation and how it affects the user experience on your desktop website. Today, we’re going to turn our attention to mobile … MOBILE NAVIGATION Just when you thought we were

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Posted in How To, User Experience (UX), Web Design

How to Make Terrific Text Links — Optimize Them!

In this installment of our SEO Tips series, we’ll take a look at an oldie, but a goodie — text links. I say “an oldie,” because back in the day text links were one of the go-to strategies for website

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Posted in How To, SEO, Web Design

The User Experience (UX): An Oasis from Complexity

Common sense says that an educated human brain can handle a certain amount of complexity, an this is true. But when someone’s on your website, you’ve got to forget this fact because your visitor is depending on you to offer

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Posted in How To, User Experience (UX), Web Design

The Dark Side of Conversion: A List of Strategies to Avoid

In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they

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Posted in Conversion, How To, Web Design

Website Navigation and the User Experience, Part 1: Desktop

When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In

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Posted in How To, User Experience (UX), Web Design
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