Blog Archives

Fresh-Brewed Small Business Spotlight: Amanda Weedmark

In this installment of our Small Business Spotlight series, we’ll be highlighting Amanda Weedmark, an artist and small business owner I originally came across on Instagram. I was instantly struck by Amanda’s design sensibility, and ability to create compelling art that

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Posted in Design, Inspiration, Networking

Analog User Experience: The (Sometimes) Simple Act of Opening a Door

Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m

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Posted in How To, Marketing, User Experience (UX)

Design Talk with Cuppa SEO: Peace Coffee Packaging

Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that

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Posted in Design, Marketing, Web Design

Website Conversion 101: How to Define the #1 Call-to-Action for Your Business

Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.”  While this definition may be useful if

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Posted in Conversion, How To, Web Design

What is the Color of Now?

Does the present moment have a color? If so, what is it? Is it affected by our emotions, thoughts, and/or the body’s physical condition? Or is it always the same color, but appears different to us depending on what we’re

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Posted in Design, Inspiration, Marketing

Does Your Website Connect with Visitors on an Emotional Level?

Hopefully your website is beautifully designed, easy to navigate, has a nice aesthetic, and the content is helpful and informative. But what if the next website down on the list of search results has all those same things, too? How

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Posted in How To, Marketing, Web Design

Introducing Cuppa SEO Web Design’s New Space

It’s hard to believe we’ve been in our beautiful commercial space for eight months —  and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends

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Posted in Inspiration, Networking

Conversion Faux Pas that Obliterate the User Experience

I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up

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Posted in Conversion, User Experience (UX), Web Design

10 Principles of Good Web Design, #1: Get Found

Good web design helps get your website found. High-level search engine optimization (SEO) needs to be brewed into every nook and cranny. SEO DEFINED In a nutshell, SEO is a process that has the ability to improve the natural ranking of

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Posted in How To, SEO, Web Design

Finding Your Design Inspiration

No matter what type of design you do (web design, interior design, products, architecture, etc.) design inspiration can be an important part of the creative process. Where do you find your design inspiration? Dieter Rams (the long-time Chief Design Officer

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Posted in How To, Inspiration, Web Design
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