Blog Archives

User Experience and Website Navigation

Today, let’s talk about user experience, also referred to as UX, which is the positive, negative or neutral experience someone has on your website, blog or social media. In the following example, I’d like to talk about website user experience,

Tagged with: , , ,
Posted in User Experience (UX), Web Design

Website Design 101: Never Forsake Function for Design

Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function

Tagged with: , , , ,
Posted in Conversion, User Experience (UX), Web Design

Fresh-brewed Small Business Spotlight: Scott Frangos of Webdirexion

In this installment of our Small Business Spotlight series we’ll be highlighting Scott Frangos, owner of Webdirexion, a digital marketing agency. A fellow author, Scott was one of the original reviewers of my book, and since then we’ve become marketing

Tagged with: , , ,
Posted in Inspiration, Marketing, Networking

Web Design Tips: Figuring out Fonts

When it comes to website design, fonts can play an important role in defining your brand — and making content easy to read. The good news is that Google has made it easy to choose from a selection of fonts

Tagged with: , , , ,
Posted in How To, Marketing, Web Design

Web Design Tips: Create a Shot List

When it comes to web design, your imagery plays a key role in how you are perceived by website visitors. That said, if you’re creating a new website, or sprucing up your existing site, it’s a good idea to be

Tagged with: , ,
Posted in How To, Marketing, Web Design

Fresh-Brewed Small Business Spotlight: Amanda Weedmark

In this installment of our Small Business Spotlight series, we’ll be highlighting Amanda Weedmark, an artist and small business owner I originally came across on Instagram. I was instantly struck by Amanda’s design sensibility, and ability to create compelling art that

Tagged with: , , ,
Posted in Design, Inspiration, Networking

Analog User Experience: The (Sometimes) Simple Act of Opening a Door

Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m

Tagged with: , , , ,
Posted in How To, Marketing, User Experience (UX)

Design Talk with Cuppa SEO: Peace Coffee Packaging

Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that

Tagged with: , ,
Posted in Design, Marketing, Web Design

Website Conversion 101: How to Define the #1 Call-to-Action for Your Business

Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.”  While this definition may be useful if

Tagged with: , , ,
Posted in Conversion, How To, Web Design

What is the Color of Now?

Does the present moment have a color? If so, what is it? Is it affected by our emotions, thoughts, and/or the body’s physical condition? Or is it always the same color, but appears different to us depending on what we’re

Tagged with: , , , ,
Posted in Design, Inspiration, Marketing
Subscribe to Our Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.