Our Team

About the Cuppa SEO Team

Cuppa SEO Madison WI Jared Hoylman Senior Web DesignJared Hoylman — Senior Web Designer
My name is Jared and I’m an electronic engineer, website designer, entrepreneur, photographer, programmer, devoted husband and father to four awesome children!

I made my first website in college in 1998.  Since then, I have performed web design services for many personal websites, sites for friends and family, as well as many professional designs for businesses and organizations. I am well versed in HTML, CSS, WordPress, PHP and many other languages, frameworks and platforms. In my spare time … wait, I don’t have any!  I have four kids, but I’m not complaining! I wouldn’t have it any other way.

Like Joey, I’m all about helping people. No matter what I’m working on, it all boils down to one thing — solving problems for people.


Tony Alvarez Cuppa SEO Web Design Madison WI

Tony Alvarez — Web Designer
I’ve been working in the software industry for the last 13 years in multiple roles such as client technical support, business analyst, product owner and O.E.M., and integration specialist for business software applications in the automotive industry.

I’ve worked on many different projects, ranging from user facing software to back end systems with over 2,000 integration points. I enjoy taking on new challenges and learning new technologies. At my core I enjoy helping people and solving problems.

Aside from being an obvious tech geek, I’m a proud husband, and father of two great children. I enjoy spending as much quality time with my family as I can and teaching Sunday school at my church.


Cuppa SEO Web Design Madison WI Ryan

Ryan Sigg — Senior Web Designer
I’ve been working in web design and development for over 15 years. I got my start as a Flash animator before becoming a designer which naturally led into dabbling in developing websites as well.

Eventually, I turned my whole attention to development, which I’ve now been doing for over 10 years. I love developing for WordPress when possible, creating custom themes and plugins for a wide range of companies.

When not in front of my computer, I try to spend as much time as possible with my wife and two daughters.



Sue Sveum Senior Writer Cuppa SEO Web Design Madison WI

Sue Sveum — Senior SEO Copywriter
My interest in writing began with my Junior High newspaper! I later majored in Journalism at UW-Madison and went on to work in communications for Children’s Hospital of Wisconsin, The American Cancer Society and Agrace HospiceCare, before moving on to freelance writing.

Unlike the rest of my geeky team, there are very few “technical” bones in my body (SEO is probably the only one), but I like to think I have something to add to the creative end — and I enjoy helping our clients by combining SEO value in an easy-to-read style.

I love spending free time with my husband, my daughter (pictured, left), my son and daughter-in-law, and our Golden Retriever, Wrigley. When I’m not cheering on the Badgers or Chicago Cubs, you’ll often find me sharing coffee and a donut with a good friend.


Cuppa SEO Web Design Nick Adwords Expert

Nick Guenther — Adwords Guru
I’m a highly driven and passionate digital marketer who believes analytics can be used so solve many of today’s challenges. For me, it’s important to understand how things work and to communicate clearly with clients, peers and leaders.

I live a balanced lifestyle by playing ultimate frisbee, rock climbing and snowboarding when not working. I value achievement, determination, growth, optimism and simplicity.

I always strive to remain true to my values: to enjoy life, love others — and make a difference. My passion is evident in how I spend time and energy helping businesses grow.


Cuppa SEO Web Design Madison Hannah Graphic Design

Hannah — Senior Graphic Designer
Originally from Madison, WI, I graduated from the University of Wisconsin Stevens Point with a BFA in printmaking and graphic design — but began freelancing as an illustrator and designer long before then.

I have worked on a wide range of projects and commissions, but the thing they all have in common is that from humble beginnings come great ideas. The design behind a message can make the difference between whether it gains traction or not, and it is an honor to give that visual presence and uniqueness to peoples’ dreams.