Monthly Archives: August 2019

Does Your Website Connect with Visitors on an Emotional Level?

Hopefully your website is beautifully designed, easy to navigate, has a nice aesthetic, and the content is helpful and informative. But what if the next website down on the list of search results has all those same things, too? How

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Posted in How To, Marketing, Web Design

Local Workshop: A Holistic Guide to Online Marketing

Does online marketing leave you scratching your head? If so, then join me at DreamBank on Sept. 10 for a workshop that will help you gain an understanding of SEO, user experience and conversion — and how to apply these

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Posted in How To, Inspiration, Marketing

The Best Way to Convert Website Visitors to Customers – Offer Great Value

You’ve got a few people who interact with your brand regularly. They love your blog, they comment on your social media posts, but they still haven’t bought what you have to offer. They’re clearly interested, but how do you push

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Posted in Conversion, How To

Marketing 101 Tips: How to Effectively Repurpose Your Marketing Materials

One of the keys to brand promotion is generating large amounts of high quality content for your website. Every page of content you have is an opportunity for potential customers to find your brand, so the more pages you have,

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Posted in How To, Marketing

The Art of Website Conversion: How to Create an Irresistible Offer

Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do

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Posted in Conversion, How To, Marketing

Fresh-brewed Small Business Spotlight: Brian Lee

In this installment of our spotlight series, we’ll get to know Brian Lee, a local Madison business owner. I’ve known Brian for years and have always been impressed with his approachability and keen insights into business growth. He’s also a

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Posted in Marketing, Networking, Social Media

Does Every Website Need SEO?

We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which

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Posted in How To, Marketing, SEO

Easy E-Mail Marketing, Part 2: The Basics of Setting Up an Automated Campaign

E-mail marketing is a tricky business. Last week, we talked about designing a newsletter that would appeal to your audience and entice them to learn more, rather than just being deleted as spam. This week, we’re going to talk about

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Posted in How To, Marketing

Fresh-brewed Small Business Spotlight: Field Notes Pocket Notebooks

Although Cuppa SEO is a web design firm — we love our notebooks. But not just any old kind of notebooks, we prefer ones that are made obsessively good. From design, to paper stock, to size, to feel, we find

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Posted in Design, Inspiration

Discussing Design – How Will Jony Ive’s Departure from Apple Impact Their Design Process?

At the end of June, Jony Ive, Apple’s Chief Design Officer, announced that he would be leaving the company to start his own design firm. The name most commonly associated with Apple has always been Steve Jobs, but Ive’s influence

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Posted in Design, Inspiration