Monthly Archives: August 2019

Marketing 101 Tips: How to Effectively Repurpose Your Marketing Materials

One of the keys to brand promotion is generating large amounts of high quality content for your website. Every page of content you have is an opportunity for potential customers to find your brand, so the more pages you have,

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Posted in How To, Marketing

The Art of Website Conversion: How to Create an Irresistible Offer

Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do

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Posted in Conversion, How To, Marketing

Fresh-brewed Small Business Spotlight: Brian Lee

In this installment of our spotlight series, we’ll get to know Brian Lee, a local Madison business owner. I’ve known Brian for years and have always been impressed with his approachability and keen insights into business growth. He’s also a

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Posted in Marketing, Networking, Social Media

Does Every Website Need SEO?

We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which

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Posted in How To, Marketing, SEO

Easy E-Mail Marketing, Part 2: The Basics of Setting Up an Automated Campaign

E-mail marketing is a tricky business. Last week, we talked about designing a newsletter that would appeal to your audience and entice them to learn more, rather than just being deleted as spam. This week, we’re going to talk about

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Posted in How To, Marketing

Fresh-brewed Small Business Spotlight: Field Notes Pocket Notebooks

Although Cuppa SEO is a web design firm — we love our notebooks. But not just any old kind of notebooks, we prefer ones that are made obsessively good. From design, to paper stock, to size, to feel, we find

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Posted in Design, Inspiration

Discussing Design – How Will Jony Ive’s Departure from Apple Impact Their Design Process?

At the end of June, Jony Ive, Apple’s Chief Design Officer, announced that he would be leaving the company to start his own design firm. The name most commonly associated with Apple has always been Steve Jobs, but Ive’s influence

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Posted in Design, Inspiration

5 Simple Ways to Optimize Your Blog for Better SEO

How do you promote your blog and increase its visibility? There are a variety of ways, but one of the most effective remains search engine optimization. Designing blog posts around the keywords that your target audience is using most frequently

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Posted in How To, Marketing, SEO

Do You Have an Aversion to Thinking About Conversion?

Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got

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Posted in Conversion, How To, Social Media

Easy Email Marketing Part 1: Creating a Monthly Newsletter

E-mail marketing gets kind of a bad reputation these days. It tends to evoke images of unending, unsolicited marketing communications from brands you only interacted with once, ages ago—or spam e-mails from companies you’ve never heard of. However, done correctly,

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Posted in How To, Marketing
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