Monthly Archives: February 2016

Understanding Online Marketing, Part 3: Conversion

In this installment of our Understanding Online Marketing series, we’ll be focusing on conversion — for your home page and subpages. Since this term may not be familiar to you, let’s start off with a brief definition. What is Conversion?

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Posted in Conversion, How To, Marketing, Web Design

Web Design & the Art of Conversion

What’s the first thing you see when you look at the image in this blog post? I’ll bet it’s one of four things: The Tandanori Yokoo headline The man displayed over the rays The baby in the lower left corner

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Posted in Conversion, How To, User Experience (UX), Web Design

Fresh-brewed Customer Spotlight: Ed Harris from the Scleroderma Education Project

In this installment of our spotlight series, we’ll get to know Ed Harris of the Scleroderma Education Project. When Ed originally contacted me regarding some SEO work, his experience with an illness struck a cord with my own history. As

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Posted in How To, Inspiration, Networking

Understanding Online Marketing, Part 2: User Experience (UX)

In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative

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Posted in How To, Marketing, User Experience (UX), Web Design