Blog Archives

Website Conversion 101: How to Define the #1 Call-to-Action for Your Business

Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.”  While this definition may be useful if

Tagged with: , , ,
Posted in Conversion, How To, Web Design

Understanding Online Marketing, Part 3: Conversion

In this installment of our Understanding Online Marketing series, we’ll be focusing on conversion — for your home page and subpages. Since this term may not be familiar to you, let’s start off with a brief definition. What is Conversion?

Tagged with: , , , ,
Posted in Conversion, How To, Marketing, Web Design

Understanding Online Marketing, Part 2: User Experience (UX)

In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative

Tagged with: , , ,
Posted in How To, Marketing, User Experience (UX), Web Design

Visual Selectivism & Web Design

With visual overstimulation comes visual selectivism. The human brain was the first ad blocker, unconsciously eliminating clutter from the visual spectrum. If you’re not using a clear call to action (CTA) on your website, even the most intelligent person may

Tagged with: , ,
Posted in Bleets, User Experience (UX), Web Design