Blog Archives

Selecting the Best Keywords for Your Website

What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in

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Posted in How To, SEO

Technical Debt is a Bill that Always Comes Due

Technical debt is a bill that always comes due, whether in the form of a hack or painful upgrade … If you’re not familiar, “technical debt” is a concept from software development that refers to essentially kicking the can down

Posted in How To, Marketing, Web Design

Leave the Stuffing for Thanksgiving

Yes, we understand it’s only May, but … … don’t overuse your keywords, it could make Google angry! Overuse of a keyword phrase is something you want to avoid. This is referred to as “stuffing,” and although it’s great on

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Posted in How To, SEO, Web Design

Is Your Website Lonely and Isolated?

This morning, I was thinking about how much I miss facilitating presentations and workshops in person, to a live audience. With the advent of the pandemic we all know what it’s like to feel lonely and isolated. And I got

Posted in How To, SEO, Web Design

Pandemic Business Growth

Even before the pandemic, old-school cold calls, cold emails, and unsolicited sales inquiries were never part of Cuppa SEO’s business growth philosophy. And they’re still not. If you are engaging (or thinking of engaging) with people you know — or

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Posted in How To, Marketing

Balancing Work & Home When Home Becomes Your Place of Work

By now, most of us have adjusted to working from home. But have we gotten too comfortable? Do you find yourself leaving your laptop open 24/7? Are you checking emails while eating dinner and watching Netflix? Are you texting with

Posted in How To

When Was the Last Time You Did a Proper Website Audit?

You know the way you cringe when you see, “in 2018 we will pursue…” on a website you’re browsing? An annual content audit of your website will minimize a potential client associating that feeling with your business. Here’s how to

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Posted in How To, Marketing, Web Design

Going Virtual: It’s a Lot … Preparing for Virtual Events

Live events and courses were already long days and a lot of work. As the business community has adapted our model to a virtual audience, we’ve learned what teachers have been saying since last spring, “virtual is so much harder.”

Posted in How To, Networking

Are You Ready for Your Next Virtual Event?

Those of us who are used to the trade show and conference circuit know our presentation backwards and forwards; we could put together booth displays in our sleep. That was great until 2020 had other plans. After several postponements, our

Posted in How To, Marketing, Networking

Google My Business Tip #8: Google Doesn’t Call You

Have you ever received a phone call alerting you that your Google My Business listing needed attention? I get them all the time, an other than the call being a mild annoyance, they worry me because they are a scam

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Posted in How To, Social Media
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