Blog Archives

User Experience Tips: Make Finding Things Easy!

The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I

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Posted in How To, User Experience (UX), Web Design

How to Write a Book, Part 3: Organize Your Images

When I began writing my book, A Holistic Guide to Online Marketing, I knew it would have a lot of images because visual examples add clarity to complex methodologies like SEO, user experience and conversion. What I didn’t realize was

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Posted in How To

Analog User Experience: The (Sometimes) Simple Act of Opening a Door

Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m

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Posted in How To, Marketing, User Experience (UX)

Blogging 101: How Long Does My Blog Have to Be?

Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an

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Posted in Blogging, How To, Marketing

How to Write a Book, Part 2: Start by Blogging

There are many ways to write a book. But you may be wondering, “what’s the best way?” Well, the answer to that question is as unique as you. In other words, there is no silver bullet answer, no best way

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Posted in Blogging, How To

Website Conversion 101: How to Define the #1 Call-to-Action for Your Business

Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.”  While this definition may be useful if

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Posted in Conversion, How To, Web Design

How to Write a Book, Part 1: Patience, Patience, Patience …

Writing a book can accomplish many things. It can help you help others, express yourself, enjoy a sense of accomplishment, and be perceived as a thought-leader in your industry — to name just a few of the perks. But none

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Posted in How To

Does Your Website Connect with Visitors on an Emotional Level?

Hopefully your website is beautifully designed, easy to navigate, has a nice aesthetic, and the content is helpful and informative. But what if the next website down on the list of search results has all those same things, too? How

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Posted in How To, Marketing, Web Design

Local Workshop: A Holistic Guide to Online Marketing

Does online marketing leave you scratching your head? If so, then join me at DreamBank on Sept. 10 for a workshop that will help you gain an understanding of SEO, user experience and conversion — and how to apply these

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Posted in How To, Inspiration, Marketing

The Best Way to Convert Website Visitors to Customers – Offer Great Value

You’ve got a few people who interact with your brand regularly. They love your blog, they comment on your social media posts, but they still haven’t bought what you have to offer. They’re clearly interested, but how do you push

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Posted in Conversion, How To
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