Blog Archives

Just One Thing: When Selling becomes Smelling

In this episode of Just One Thing, we’ll talk about an alternative to old-school selling — the art of relationship building. In a previous post, I talked about when you accept someone’s connection request, only to be hit with a

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Posted in How To, Marketing

Just One Thing: Improving the User Experience of Your Website Navigation

In this episode of Just One Thing, we’ll examine two examples of website navigation to give you a clear idea of what provides a solid user experience, and what creates a UX nightmare. This brief (12-minute) episode will leave you

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Posted in How To, User Experience (UX), Web Design

Is Your Selling Smelling on LinkedIn?

LinkedIn is a great platform to stay connected to our professional network, but I have to say I’m usually picky about who I accept into my circle of connections. Why? I often find that people I don’t know who want

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Posted in How To, Social Media

SEO, UX and Conversion in Your LinkedIn Posts

The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your

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Posted in How To, Social Media, Uncategorized

Image Names Matter More Than We Think

Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value

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Posted in How To, SEO

When DIY Doesn’t Cut It

Is a do-it-yourself mentality holding you back? This is something only you can answer — as there are many variables a business owner faces, which contribute to whether or not doing it yourself, or getting someone to do it for

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Posted in How To, Inspiration

Selecting the Best Keywords for Your Website

What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in

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Posted in How To, SEO

Technical Debt is a Bill that Always Comes Due

Technical debt is a bill that always comes due, whether in the form of a hack or painful upgrade … If you’re not familiar, “technical debt” is a concept from software development that refers to essentially kicking the can down

Posted in How To, Marketing, Web Design

Leave the Stuffing for Thanksgiving

Yes, we understand it’s only May, but … … don’t overuse your keywords, it could make Google angry! Overuse of a keyword phrase is something you want to avoid. This is referred to as “stuffing,” and although it’s great on

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Posted in How To, SEO, Web Design

Is Your Website Lonely and Isolated?

This morning, I was thinking about how much I miss facilitating presentations and workshops in person, to a live audience. With the advent of the pandemic we all know what it’s like to feel lonely and isolated. And I got

Posted in How To, SEO, Web Design