Blog Archives

Google My Business Tip #7: Uploading Video to Your Listing

Google My Business had been around for a long time now, and it’s as important as ever (if not more so) for local businesses. In case you haven’t read them yet, you can check out all of our previous Google

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Posted in How To, Marketing, Social Media

Web Design Tips: Figuring out Fonts

When it comes to website design, fonts can play an important role in defining your brand — and making content easy to read. The good news is that Google has made it easy to choose from a selection of fonts

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Posted in How To, Marketing, Web Design

How to Write a Book, Part 5: Balance Your Time

Writing a book doesn’t just happen. Once you’ve decided to dedicate yourself to the endeavor, you’ll need to create a balanced strategy where you dedicate enough time to the book — every week — to carry it forward until it’s

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Posted in How To

Web Design Tips: Create a Shot List

When it comes to web design, your imagery plays a key role in how you are perceived by website visitors. That said, if you’re creating a new website, or sprucing up your existing site, it’s a good idea to be

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Posted in How To, Marketing, Web Design

How to Write a Book, Part 4: The Proof is in the Proof

Although pudding is more enjoyable, proofing is an important aspect of writing and publishing a book. I don’t know about you, but I find proofing my own work dreadful. But that’s OK, because I decided early on that I was

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Posted in How To

User Experience Tips: Make Finding Things Easy!

The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I

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Posted in How To, User Experience (UX), Web Design

How to Write a Book, Part 3: Organize Your Images

When I began writing my book, A Holistic Guide to Online Marketing, I knew it would have a lot of images because visual examples add clarity to complex methodologies like SEO, user experience and conversion. What I didn’t realize was

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Posted in How To

Analog User Experience: The (Sometimes) Simple Act of Opening a Door

Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m

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Posted in How To, Marketing, User Experience (UX)

Blogging 101: How Long Does My Blog Have to Be?

Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an

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Posted in Blogging, How To, Marketing

How to Write a Book, Part 2: Start by Blogging

There are many ways to write a book. But you may be wondering, “what’s the best way?” Well, the answer to that question is as unique as you. In other words, there is no silver bullet answer, no best way

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Posted in Blogging, How To
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