Welcome to part 3 of our SEO Pie series. In part 1, we talked about our first slice of the SEO Pie — keywords, and in part 2 we talked about content. And in this third, and final, installment of the…
Welcome to part 3 of our SEO Pie series. In part 1, we talked about our first slice of the SEO Pie — keywords, and in part 2 we talked about content. And in this third, and final, installment of the…
The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your…
Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got…
Everyone says blogging is one of the most effective ways to connect with your target audience and raise brand awareness. What better way to get potential customers interested in your brand than by posting regularly on the issues they care…
Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be…
So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to…
“You’re missing opportunities with your social media accounts.” That message is rarely well-received, especially when I deliver it to colleagues and clients. Quite often, people tend to dismiss the idea that something as simple as Facebook or Twitter can be…
You click the publish button, and your latest blog post is now live. It’s a pretty good one, containing an original image, a great title and many of best practices contained in Cuppa SEO’s Blogging 101 E-book. If you’re like most…
In today’s golden age of online marketing, the answer to this question would certainly be yes. Although a better question would be HOW should the Ghostbusters use social media, and WHO should be creating the content? In order to know…
… It may resemble you, and it may sound like you. But in the end, your social media is only a very thin sliver of who you actually are. The real you is far more robust and interesting. The truth is that…