Blog Archives

Do You Have an Aversion to Thinking About Conversion?

Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got

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Posted in Conversion, How To, Social Media

How to Overcome Your Aversion to Blogging

Everyone says blogging is one of the most effective ways to connect with your target audience and raise brand awareness. What better way to get potential customers interested in your brand than by posting regularly on the issues they care

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Posted in Blogging, How To, Social Media

Knowing Your Audience Means Knowing When They’re on Social Media

Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be

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Posted in How To, Social Media

Understanding Online Marketing, Part 5: Social Media

So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to

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Posted in How To, Marketing, Social Media

3 Reasons to Use SEO in Your Social Media

“You’re missing opportunities with your social media accounts.” That message is rarely well-received, especially when I deliver it to colleagues and clients. Quite often, people tend to dismiss the idea that something as simple as Facebook or Twitter can be

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Posted in How To, SEO, Social Media

The Best Time to Share Your Blog Posts on Social Media (Syndication)

You click the publish button, and your latest blog post is now live. It’s a pretty good one, containing an original image, a great title and many of best practices contained in Cuppa SEO’s Blogging 101 E-book. If you’re like most

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Posted in Blogging, How To, Social Media

Would the Ghostbusters Need Social Media?

In today’s golden age of online marketing, the answer to this question would certainly be yes. Although a better question would be HOW should the Ghostbusters use social media, and WHO should be creating the content? In order to know

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Posted in How To, Social Media

Your Social Media is Not You …

… It may resemble you, and it may sound like you. But in the end, your social media is only a very thin sliver of who you actually are. The real you is far more robust and interesting. The truth is that

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Posted in How To, Networking, Social Media
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