Blog Archives

How to Get Out of a Job You Hate

In this brief video, I share my story of how I managed to leave a job I hated, and build a business that brings me joy and satisfaction. My solution may not be a one-fits-all solution for everyone, but if

Posted in How To, Inspiration, Videos

Fresh-brewed Small Business Spotlight: Top Tier Automotive

In this installment of our Small Business Spotlight series we’ll be highlighting Stacy & Josh Pauley, owners of Top Tier Automotive. They run an amazing, family-owned auto shop (they’re married), and the caliber of work Top Tier performs on both

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Posted in Networking, Spotlight Series, Uncategorized

Observing the River

Running a web design firm and a consulting business has many perks — and many challenges. And although being aware of and addressing challenges is important — if it becomes all consuming, then we are lost. Why? Because once we

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Posted in How To, Inspiration

Five Questions with Susan Weinschenk, Ph.D.

I’m incredibly excited about the next edition of my 5 Questions With series! My guest, Susan Weinschenk, is the Chief Behavioral Scientist at The Team W, Inc., a business she founded nearly a decade ago. During our interview she will be

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Posted in Spotlight Series

Online Marketing Tip: Make it About Them, Not You

When it comes to online marketing, there’s a golden rule I encourage everyone to follow … Make it about them, not you. In other words, everything you do within the realm of online marketing — or analog marketing for that

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Posted in How To, Marketing, User Experience (UX)

Five Questions with Amanda Weedmark

This episode’s guest is Amanda Weedmark, a designer and illustrator who sells nature-inspired stickers, pins, patches and paper goods. Amanda’s work is heavily influenced by the simple, funky styles of the 1960s & 70s, and her designs can be found

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Posted in Inspiration, Networking

Just One Thing: When Selling becomes Smelling

In this episode of Just One Thing, we’ll talk about an alternative to old-school selling — the art of relationship building. In a previous post, I talked about when you accept someone’s connection request, only to be hit with a

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Posted in How To, Marketing

Just One Thing: Improving the User Experience of Your Website Navigation

In this episode of Just One Thing, we’ll examine two examples of website navigation to give you a clear idea of what provides a solid user experience, and what creates a UX nightmare. This brief (12-minute) episode will leave you

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Posted in How To, User Experience (UX), Web Design

Is Your Selling Smelling on LinkedIn?

LinkedIn is a great platform to stay connected to our professional network, but I have to say I’m usually picky about who I accept into my circle of connections. Why? I often find that people I don’t know who want

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Posted in How To, Social Media

SEO, UX and Conversion in Your LinkedIn Posts

The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your

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Posted in How To, Social Media, Uncategorized