Blog Archives

Introducing Cuppa SEO Web Design’s New Space

It’s hard to believe we’ve been in our beautiful commercial space for eight months —  and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends

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Posted in Inspiration, Networking

10 Principles of Good Web Design, #2: Build Trust

Good web design builds trust. A visitor’s user experience needs to be inviting, pleasant, enjoyable. To begin, let’s start by answering the question … WHAT IS USER EXPERIENCE (UX)? UX is the positive, negative or neutral experience  a visitor has

Posted in How To, Marketing, User Experience (UX)

Conversion Faux Pas that Obliterate the User Experience

I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up

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Posted in Conversion, User Experience (UX), Web Design

10 Principles of Good Web Design, #1: Get Found

Good web design helps get your website found. High-level search engine optimization (SEO) needs to be brewed into every nook and cranny. SEO DEFINED In a nutshell, SEO is a process that has the ability to improve the natural ranking of

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Posted in How To, SEO, Web Design

Sottsaas: The Latest Design Book to Grace the Cuppa SEO Office

I like big books, and I can not lie, which is only one of the reasons I love our new design book, Sottsaas, by Philippe Thome. Ettore Sottsaas’ career spanned nearly 70 years, where he created photography, architecture, ceramics, glass, furniture,

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Posted in Inspiration

Fresh-brewed Small Business Spotlight: Scott Savage Consulting

In this edition of our Small Business Spotlight series, we’ll get to know Scott Savage, owner of Scott Savage Consulting. In case you’re not familiar, our spotlight series always highlights an amazing small business that stands out from the crowd for

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Posted in Networking

Finding Your Design Inspiration

No matter what type of design you do (web design, interior design, products, architecture, etc.) design inspiration can be an important part of the creative process. Where do you find your design inspiration? Dieter Rams (the long-time Chief Design Officer

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Posted in How To, Inspiration, Web Design

Essentialism 101: Identifying and Removing Obstacles

In his fantastic book, Essentialism, Greg McKeown talks about obstacles in an interesting way — as the “slowest hiker” of a group traveling to their campsite. What he suggests is that instead of trying to improve every aspect of a

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Posted in How To, Inspiration

Essentialism 101: Creating a Better User Experience

Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we

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Posted in Conversion, User Experience (UX), Web Design

Transforming Email from Non-Essential to Essential

Lately, I’ve been closely examining my day to identify non-essential activities. At this point in my essentialist existence, this is not an easy task as I’ve already removed much of the non-essential. The other day, I started thinking about how

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Posted in How To, Inspiration
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