Monthly Archives: June 2017

You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

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Posted in Conversion, SEO, User Experience (UX), Web Design

The Power of Perception

Recently, I was reading Book 3 of an excellent series called My Struggle, by Karl Ove Knausgaard. Although the series focuses on the events of every day life, it offers many opportunities for self reflection. Early on in the book,

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Posted in How To, Inspiration

Fresh-brewed Customer Spotlight: Widen

In this installment of our spotlight series we’ll get to know Widen, a global software company that happens to be located in my neck of the woods, Madison WI. Best known for their digital asset management software, the Collective, they

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Posted in Inspiration, Networking