Fresh-brewed Customer Spotlight: Widen

In this installment of our spotlight series we’ll get to know Widen, a global software company that happens to be located in my neck of the woods, Madison WI. Best known for their digital asset management software, the Collective, they work tirelessly to help their clients manage and share content in every way imaginable.

They’ve been one of our clients for years, and I can truly say that Widen is a true gem — providing unparalleled software, services and support to both their internal and external customers.

Without further adieu, let’s get to know Widen …
Widen Spotlight Cuppa SEO Web Design Madison WI

Who Are You?

We are Widen, a content technology company. We started in 1948 as a print engraver, and our business has continuously evolved. Our current products serve over 500 customers and 195,000 active users around the world.

We’re proud of being a winner in Madison Magazine’s Best Places to Work survey two years in a row.

What Do You Do?

You might be wondering, what is a “content technology company?” It means we develop software solutions for marketers who need to connect their visual content – like photos, videos, and creative files – from a central source of truth. The result?  You can easily create, manage, share and analyze your content for greater visibility and brand consistency.

Why Do You Love Doing It?

We love working with a variety of brands. We treat our customers as partners. So our teams are constantly in contact with our customers regarding how they are using our software and services, what they want to do, and how we can help them succeed. It’s really satisfying to hear how customers work lives are easier because of our products.

It’s also a really exciting time to be in the marketing space. With the internet, social media, and mobile devices, brands have so many opportunities to connect with their target audience. Content like images and videos offer more engaging experiences on these digital platforms. We help brands effectively create and deliver that content.

In addition to our customers, we love working together as a company. We have a very collaborative and open work environment. We practice organizational democracy and are empowered to come up with creative and innovated solutions to problems.

How Does it Help People?

Over 500 of the most influential brands in the world — like Trek, Cornell University, GE, the Atlanta Falcons, Boston Ballet, and Yankee Candle — trust Widen to power their content from our data-driven hub and sync it to the systems they use every day.

Here are a few things our software helps with:

  • Find and publish your photos, videos, and creative files
  • Convert files to other formats on-the-fly
  • Minimize image requests with self-serve access
  • Gain visibility into what content you have or don’t have
  • Increase the ROI for your photos and videos
  • Ensure control and consistency of your brand
  • Collaborate more across your organization
  • Preserve your organizational history for the future
  • Manage usage rights and asset release dates
  • Measure how successfully your content is performing

Want to learn more?
Visit for more info about the company, their products — or to start a conversation about how their digital asset management software can transform how your teams work!



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Posted in Inspiration, Networking
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