Blog Archives

Fresh-brewed Small Business Spotlight: Field Notes Pocket Notebooks

Although Cuppa SEO is a web design firm — we love our notebooks. But not just any old kind of notebooks, we prefer ones that are made obsessively good. From design, to paper stock, to size, to feel, we find

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Posted in Design, Inspiration

Discussing Design – How Will Jony Ive’s Departure from Apple Impact Their Design Process?

At the end of June, Jony Ive, Apple’s Chief Design Officer, announced that he would be leaving the company to start his own design firm. The name most commonly associated with Apple has always been Steve Jobs, but Ive’s influence

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Posted in Design, Inspiration

Introducing Cuppa SEO Web Design’s New Space

It’s hard to believe we’ve been in our beautiful commercial space for eight months —  and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends

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Posted in Inspiration, Networking

Sottsaas: The Latest Design Book to Grace the Cuppa SEO Office

I like big books, and I can not lie, which is only one of the reasons I love our new design book, Sottsaas, by Philippe Thome. Ettore Sottsaas’ career spanned nearly 70 years, where he created photography, architecture, ceramics, glass, furniture,

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Posted in Inspiration

Is Lack of Sleep Affecting Your Productivity?

We’ve all heard that before, right? The other night I happy settled into bed BEFORE 10:00 p.m., a rarity for me! I scrolled Facebook and the news for fifteen minutes before setting my phone on the bedside table, rolling over

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Posted in How To, Inspiration

Finding Your Design Inspiration

No matter what type of design you do (web design, interior design, products, architecture, etc.) design inspiration can be an important part of the creative process. Where do you find your design inspiration? Dieter Rams (the long-time Chief Design Officer

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Posted in How To, Inspiration, Web Design

Essentialism 101: Identifying and Removing Obstacles

In his fantastic book, Essentialism, Greg McKeown talks about obstacles in an interesting way — as the “slowest hiker” of a group traveling to their campsite. What he suggests is that instead of trying to improve every aspect of a

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Posted in How To, Inspiration

Transforming Email from Non-Essential to Essential

Lately, I’ve been closely examining my day to identify non-essential activities. At this point in my essentialist existence, this is not an easy task as I’ve already removed much of the non-essential. The other day, I started thinking about how

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Posted in How To, Inspiration

Essentialism 101: The Pareto Principle and You

Have you heard of the Pareto Principle? It’s a theory that states 20% of our efforts produce 80% of our results. I was recently reminded of the Pareto Principle, which led me to thinking about how I could identify and

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Posted in How To, Inspiration, Marketing

Essentialism 101: Essential vs. Nonessential

Dieter Rams, the famous Braun designer, believes that “almost everything is noise.” Of course, he was referring to design (we’ll save that discussion for another blog post), but what about our businesses — and our lives? How much of it

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Posted in How To, Inspiration
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