Blog Archives

Fresh-brewed Small Business Spotlight: Kyle Wege of Crimson Sun Studios

In this installment of our Small Business Spotlight series we’ll be highlighting Kyle Wege, owner of Crimson Sun Studios. Kyle is a local Madison visual guru who focuses on photography, motion and time-lapse. In addition to his amazing skills, he’s

Posted in Inspiration, Networking

Is Fear Holding Your Business Back?

“When you move into fear, everything in your world narrows — even your field of vision — as your entire body focuses its energy to fight whatever it is you’re afraid of …” — Nataly Kogan, from her book Happier

Posted in Inspiration

Feeling Battered by COVID-19? Here are 5 Things You Can Do

As the weeks turn into months, the effects COVID-19 are still hammering away. This is leaving me exhausted … how about you? Because of this, we’re going to step away from online marketing, SEO and web design strategies here and

Posted in Inspiration

Are you being proactive with your business during the pandemic? Or simply waiting for it to be over?

Right before the country started to lock down because of COVID-19, I was on the cusp of officially launching my speaking and consulting business. My book, A Holistic Guide to Online Marketing, was already published and I was all geared

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Posted in How To, Inspiration, Marketing

Are You Dealing with Trauma in Your Life and Your Marketing?

We are living in an age of trauma. It’s inescapable. And the purpose of this article is not to tell you what you already know. It’s to ask some simple, yet crucial questions … Are you dealing with your trauma?

Posted in Inspiration, Marketing

Resources to Help You Revitalize Yourself & Your Business

In talking with colleagues, friends and family, there is a consensus: everyone is WORN OUT — mentally, physically and emotionally. Between the pandemic, racism and the unacceptable killing of our fellow brothers and sisters, there is turmoil in our country like

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Posted in How To, Inspiration, Marketing

Dealing with the Trauma of a Pandemic, Part 2

In Part 1 of this series, we talked about different ways to deal with the trauma of a pandemic on a personal level. Today, we’re going to tackle the professional side, focusing on the following online marketing strategies: Short-term strategies

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Posted in How To, Inspiration, Marketing

Dealing with the Trauma of a Pandemic, Part 1

We are currently living through a (hopefully) once-in-a-lifetime event that has serious implications to how we will do business and live our lives for years, if not decades, to come. And amidst the social distancing, and practical plans to keep

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Posted in How To, Inspiration

Fresh-brewed Small Business Spotlight: Gary Varner of Notegeist

In this installment of our Small Business Spotlight series, we’ll be highlighting Gary Varner, the owner of Notegeist, an online stationery shop of curated and eclectic stationery accessories, paper, and tools. One of the things that impressed me about Gary is

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Posted in Inspiration, Spotlight Series

Fresh-brewed Small Business Spotlight: Bill Black of Huckster Truck

In this installment of our Small Business Spotlight series, we’ll be highlighting Bill Black, the owner of Huckster Truck, an online store that sells Field Notes notebooks, pencils, and “maybe some other stuff.” I met Bill in a couple of the

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Posted in Inspiration, Spotlight Series
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