Monthly Archives: November 2017

How to Optimize Your Gratitude (a Post Thanksgiving Reflection)

Now that Thanksgiving has passed, it’s easy to go back to the grind of work and life and forget about gratitude. In an effort to avoid this, here are Cuppa SEO’s eight ways to optimize your gratitude every day of the year.

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The Rise of HTTPS

Back in October of 2017, Google rolled out some changes regarding HTTP and HTTPS on their Chrome web browser. This change made it important for every business to seriously consider switching their site over to HTTPS — because Google has

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Posted in Marketing, SEO, Web Design

The Dark Side of Conversion: Desperation

Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my

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Posted in Conversion, How To, Marketing