Blog Archives

Analog User Experience: The (Sometimes) Simple Act of Opening a Door

Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m

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Posted in How To, Marketing, User Experience (UX)

Design Talk with Cuppa SEO: Peace Coffee Packaging

Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that

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Posted in Design, Marketing, Web Design

Fresh-Brewed Small Business Spotlight: WeberMarketing

In this installment of our Small Business Spotlight series, we’ll be highlighting Sarah Hurley, owner of WeberMarketing. Sarah is a marketing strategist & multi-channel marketing guru who helps organizations grow — and get organized with their marketing efforts. When we’ve

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Posted in Inspiration, Marketing, Networking

Blogging 101: How Long Does My Blog Have to Be?

Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an

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Posted in Blogging, How To, Marketing

What is the Color of Now?

Does the present moment have a color? If so, what is it? Is it affected by our emotions, thoughts, and/or the body’s physical condition? Or is it always the same color, but appears different to us depending on what we’re

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Posted in Design, Inspiration, Marketing

Does Your Website Connect with Visitors on an Emotional Level?

Hopefully your website is beautifully designed, easy to navigate, has a nice aesthetic, and the content is helpful and informative. But what if the next website down on the list of search results has all those same things, too? How

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Posted in How To, Marketing, Web Design

Local Workshop: A Holistic Guide to Online Marketing

Does online marketing leave you scratching your head? If so, then join me at DreamBank on Sept. 10 for a workshop that will help you gain an understanding of SEO, user experience and conversion — and how to apply these

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Posted in How To, Inspiration, Marketing

Marketing 101 Tips: How to Effectively Repurpose Your Marketing Materials

One of the keys to brand promotion is generating large amounts of high quality content for your website. Every page of content you have is an opportunity for potential customers to find your brand, so the more pages you have,

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Posted in How To, Marketing

The Art of Website Conversion: How to Create an Irresistible Offer

Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do

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Posted in Conversion, How To, Marketing

Fresh-brewed Small Business Spotlight: Brian Lee

In this installment of our spotlight series, we’ll get to know Brian Lee, a local Madison business owner. I’ve known Brian for years and have always been impressed with his approachability and keen insights into business growth. He’s also a

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Posted in Marketing, Networking, Social Media
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