Blog Archives

Online Marketing Tip: Make it About Them, Not You

When it comes to online marketing, there’s a golden rule I encourage everyone to follow … Make it about them, not you. In other words, everything you do within the realm of online marketing — or analog marketing for that

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Posted in How To, Marketing, User Experience (UX)

Just One Thing: When Selling becomes Smelling

In this episode of Just One Thing, we’ll talk about an alternative to old-school selling — the art of relationship building. In a previous post, I talked about when you accept someone’s connection request, only to be hit with a

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Posted in How To, Marketing

Technical Debt is a Bill that Always Comes Due

Technical debt is a bill that always comes due, whether in the form of a hack or painful upgrade … If you’re not familiar, “technical debt” is a concept from software development that refers to essentially kicking the can down

Posted in How To, Marketing, Web Design

Let’s Talk Backlinks

What is a Backlink? If you’re not familiar with the term, a backlink is a link from somebody else’s website or blog to yours. Backlinks are important because they have the ability to raise or lower your website authority in

Posted in Marketing, SEO

Fresh-brewed Small Business Spotlight: Alex Sanfilippo, Founder of Podmatch

In this installment of our Small Business Spotlight series we’ll be highlighting Alex Sanfilippo, the founder of Podmatch.com, which is an amazing application that matches and connects podcasting guests with podcasters. Alex is the co-owner of the business with his

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Posted in Marketing, Networking, Spotlight Series

Fresh-brewed Small Business Spotlight: Tom Antion of Screw the Commute Podcast

In this installment of our Small Business Spotlight series we’ll be highlighting Tom Antion, ex-professional comedian, the voice (and laughs) behind the Screw the Commute podcast, professional speaker and a marketing expert. I was lucky enough to be a guest

Posted in Inspiration, Marketing, Spotlight Series

Pandemic Business Growth

Even before the pandemic, old-school cold calls, cold emails, and unsolicited sales inquiries were never part of Cuppa SEO’s business growth philosophy. And they’re still not. If you are engaging (or thinking of engaging) with people you know — or

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Posted in How To, Marketing

When Was the Last Time You Did a Proper Website Audit?

You know the way you cringe when you see, “in 2018 we will pursue…” on a website you’re browsing? An annual content audit of your website will minimize a potential client associating that feeling with your business. Here’s how to

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Posted in How To, Marketing, Web Design

Are You Ready for Your Next Virtual Event?

Those of us who are used to the trade show and conference circuit know our presentation backwards and forwards; we could put together booth displays in our sleep. That was great until 2020 had other plans. After several postponements, our

Posted in How To, Marketing, Networking

The Top Thing B2B Businesses Can Do STARTING TODAY in Preparation for Fall

If you are a B2B organization, you know how important the fall season can be. Once Labor Day is over, businesses start to come out of the woodwork, in need of services, as well as spending their budget before the

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Posted in Blogging, How To, Marketing