Blog Archives

Selecting the Best CRM Tool for Your Business

It’s easy to get overwhelmed by all of the customer relationship management (CRM) options on the market. You can spend anywhere from a few hundred dollars to tens of thousands. Before you go too far down the rabbit hole, let’s

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Posted in Conversion, How To, Marketing

Do I Really Need One of those CRM Things?

Yes. Sorry I don’t have a more witty response than that … If you have a business with customers, you really really do. If you are a nonprofit, your donors are your customers and the answer is the same. Excel

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Posted in Conversion, Marketing

LinkedIn Has Hashtags Now?

That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now

Posted in How To, Marketing, Social Media

Start Bragging About the Value You Offer (no one’s going to do it for you)

Whether it’s your personal brand, or your employer’s brand, you can’t expect others to extol its virtues if you aren’t willing to do so yourself. My favorite example of this is a concierge physician I met who has been known

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Posted in How To, Marketing, Networking

Cleaning Up Your Email List

You know that feeling when you hit “send” on a carefully crafted piece of email marketing? If you’re anything like me, it’s nervous excitement as you compulsively begin checking open and click rates. We do this because most of us

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Posted in How To, Marketing

Essentialism 101: The Pareto Principle and You

Have you heard of the Pareto Principle? It’s a theory that states 20% of our efforts produce 80% of our results. I was recently reminded of the Pareto Principle, which led me to thinking about how I could identify and

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Posted in How To, Inspiration, Marketing

What is Return on Value? And How Can it Help You Grow Your Business?

Most of us have heard of return on investment (ROI), how much income a company makes based on how much money is output into the world, but have you ever thought about what drives ROI? Traditionally, everyone makes a big

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Posted in How To, Marketing

Fresh-brewed Small Business Spotlight: Fifth Degree Marketing

In this edition of our Small Business Spotlight series, we’ll get to know Jason Huett, owner of Fifth Degree Marketing. The spotlight series always highlights an amazing small business that stands out from the crowd for their excellent service, products

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Posted in Inspiration, Marketing, Networking

Fresh-brewed Small Business Spotlight: Be Inspired Salon

In this installment of our Small Business Spotlight series, we’ll get to know a little bit about Kati Whitledge, the founder of Be Inspired Salon and Inspired Enterprises. The spotlight series always highlights an amazing small business that stands out

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Posted in Inspiration, Marketing, Networking

The Rise of HTTPS

Back in October of 2017, Google rolled out some changes regarding HTTP and HTTPS on their Chrome web browser. This change made it important for every business to seriously consider switching their site over to HTTPS — because Google has

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Posted in Marketing, SEO, Web Design
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