Blog Archives

Marketing 101 Tips: How to Effectively Repurpose Your Marketing Materials

One of the keys to brand promotion is generating large amounts of high quality content for your website. Every page of content you have is an opportunity for potential customers to find your brand, so the more pages you have,

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Posted in How To, Marketing

The Art of Website Conversion: How to Create an Irresistible Offer

Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do

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Posted in Conversion, How To, Marketing

Fresh-brewed Small Business Spotlight: Brian Lee

In this installment of our spotlight series, we’ll get to know Brian Lee, a local Madison business owner. I’ve known Brian for years and have always been impressed with his approachability and keen insights into business growth. He’s also a

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Posted in Marketing, Networking, Social Media

Does Every Website Need SEO?

We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which

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Posted in How To, Marketing, SEO

Easy E-Mail Marketing, Part 2: The Basics of Setting Up an Automated Campaign

E-mail marketing is a tricky business. Last week, we talked about designing a newsletter that would appeal to your audience and entice them to learn more, rather than just being deleted as spam. This week, we’re going to talk about

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Posted in How To, Marketing

5 Simple Ways to Optimize Your Blog for Better SEO

How do you promote your blog and increase its visibility? There are a variety of ways, but one of the most effective remains search engine optimization. Designing blog posts around the keywords that your target audience is using most frequently

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Posted in How To, Marketing, SEO

Easy Email Marketing Part 1: Creating a Monthly Newsletter

E-mail marketing gets kind of a bad reputation these days. It tends to evoke images of unending, unsolicited marketing communications from brands you only interacted with once, ages ago—or spam e-mails from companies you’ve never heard of. However, done correctly,

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Posted in How To, Marketing

10 Principles of Good Web Design, #2: Build Trust

Good web design builds trust. A visitor’s user experience needs to be inviting, pleasant, enjoyable. To begin, let’s start by answering the question … WHAT IS USER EXPERIENCE (UX)? UX is the positive, negative or neutral experience  a visitor has

Posted in How To, Marketing, User Experience (UX)

When Does Event Marketing Make Sense? (And How to Pick the Right One)

Event marketing (or event sponsorship) is a promotional category that allows companies to reach consumers directly. When successful, one event might yield touchpoints with your intended consumer, greater exposure and profitable supply chain relationships. Are you in need of those?

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Posted in How To, Marketing

Selecting the Best CRM Tool for Your Business

It’s easy to get overwhelmed by all of the customer relationship management (CRM) options on the market. You can spend anywhere from a few hundred dollars to tens of thousands. Before you go too far down the rabbit hole, let’s

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Posted in Conversion, How To, Marketing
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