If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless…
If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless…
The following is an excerpt from my book, A Holistic Guide to Online Marketing … Getting your website to appear at the top of search results can be compared to how a raft works. Let me explain … Imagine that…
Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value…
What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in…
Happy holidays! On behalf of the Cuppa SEO team, we hope you are enjoying a safe and joyful holiday season. Since your brain is probably ready for a break from all the sugar cookies and candy canes, we thought we’d…
You know the way you cringe when you see, “in 2018 we will pursue…” on a website you’re browsing? An annual content audit of your website will minimize a potential client associating that feeling with your business. Here’s how to…
Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function…
On November 21, 2019, my book, A Holistic Guide to Online Marketing, was published. I’d like to take a moment to express my gratitude to the Universe, my wife and kids, as well as Eric Olive (editor), Jon Wuebben (coach),…
When it comes to web design, your imagery plays a key role in how you are perceived by website visitors. That said, if you’re creating a new website, or sprucing up your existing site, it’s a good idea to be…
The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I…