Blog Archives

Optimizing Your Website: SEO By The Numbers

Happy holidays! On behalf of the Cuppa SEO team, we hope you are enjoying a safe and joyful holiday season. Since your brain is probably ready for a break from all the sugar cookies and candy canes, we thought we’d

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Posted in SEO

When Was the Last Time You Did a Proper Website Audit?

You know the way you cringe when you see, “in 2018 we will pursue…” on a website you’re browsing? An annual content audit of your website will minimize a potential client associating that feeling with your business. Here’s how to

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Posted in How To, Marketing, Web Design

Website Design 101: Never Forsake Function for Design

Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function

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Posted in Conversion, User Experience (UX), Web Design

Celebrating the Publishing of My Book

On November 21, 2019, my book, A Holistic Guide to Online Marketing, was published. I’d like to take a moment to express my gratitude to the Universe, my wife and kids, as well as Eric Olive (editor), Jon Wuebben (coach),

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Posted in Conversion, Marketing, Uncategorized, User Experience (UX), Web Design

Web Design Tips: Create a Shot List

When it comes to web design, your imagery plays a key role in how you are perceived by website visitors. That said, if you’re creating a new website, or sprucing up your existing site, it’s a good idea to be

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Posted in How To, Marketing, Web Design

User Experience Tips: Make Finding Things Easy!

The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I

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Posted in How To, User Experience (UX), Web Design

Fresh-Brewed Small Business Spotlight: Amanda Weedmark

In this installment of our Small Business Spotlight series, we’ll be highlighting Amanda Weedmark, an artist and small business owner I originally came across on Instagram. I was instantly struck by Amanda’s design sensibility, and ability to create compelling art that

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Posted in Design, Inspiration, Networking

Blogging 101: How Long Does My Blog Have to Be?

Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an

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Posted in Blogging, How To, Marketing

Local Workshop: A Holistic Guide to Online Marketing

Does online marketing leave you scratching your head? If so, then join me at DreamBank on Sept. 10 for a workshop that will help you gain an understanding of SEO, user experience and conversion — and how to apply these

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Posted in How To, Inspiration, Marketing

The Best Way to Convert Website Visitors to Customers – Offer Great Value

You’ve got a few people who interact with your brand regularly. They love your blog, they comment on your social media posts, but they still haven’t bought what you have to offer. They’re clearly interested, but how do you push

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Posted in Conversion, How To
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