What are Keywords?
Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in alignment with the search terms people use to find the specific products or services you offer, there’s a better chance Google will present your website higher in the search results.
For example, if you were a dentist in Los Angeles, CA, phrases like “Dentist,” and “Dentist Los Angeles” would be good keywords because they’re actually terms people use to find a dentist in Los Angeles, CA.
Picking the Best Keywords
The quality of your keywords makes a big difference in how effective they are. Many factors go into determining which keywords are best for your website and blog, including:
- The size of your site
- How long it’s been around
- How many people are searching for a specific keyword phrase within the region(s) where you do business
- How much competition you’ll be facing for that particular keyword or keyword phrase
- How relevant a keyword phrase is for your business or organization
Making Your List
When optimizing content, you don’t want to have just one keyword phrase that you hammer on ad nauseam. Instead, you’ll want to create a well-rounded list of keyword phrases for every web page and blog post. Depending on the topic and the content length, this list could include 3–5 keyword phrases or more than a dozen.
No matter the length of the list, make sure every single phrase is relevant to the topic, service or product you “discuss” in your content. Some call this “topic-based SEO,” among other things, but we just call it good writing.
For instance, if you have a pet food store that caters to dogs, well-written copy won’t be limited to dog food. You’ll want to talk about food for puppies as well as for older dogs … about different breeds of dogs and what foods might be best for them … and don’t forget dog treats! You might even want to cover how the foods you sell affect not only canine general health, but also canine dental health. You get the idea. Well-rounded keyword usage helps produce well-rounded content that’s good for the human eye — and for SEO.
Want to learn more about keywords and optimizing your website? Check out A Holistic Guide to Online Marketing by Joey Donovan Guido (our fearless leader over here at Cuppa SEO). Or, contact us anytime to schedule a complimentary consultation — we’re happy to take care of optimizing your website for you!