We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which…
We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which…
Good web design helps get your website found. High-level search engine optimization (SEO) needs to be brewed into every nook and cranny. SEO DEFINED In a nutshell, SEO is a process that has the ability to improve the natural ranking of…
I know, this first thing you thought about when you woke up today was the size of the images on your website, right? Or maybe that was just me … Regardless of how off the radar this topic may be…
Did you know that in addition to on-page SEO strategies — like optimizing your title tags, headlines and images — there are also “off-page” strategies that can improve the SEO and the user experience (UX) of your website? These strategies…
Imagine, for a moment, that you go to the store for a nice fresh loaf of artisan bread to go along with your dinner. When you get to the bread section, the shelves are empty, except for one old, hard…
In this installment of our SEO Tips series, we’ll take a look at an oldie, but a goodie — text links. I say “an oldie,” because back in the day text links were one of the go-to strategies for website…
In our second installment of our SEO Tips series we discussed the importance of optimizing the main headline (also known as a “title” or “H1”) on a webpage or blog post. Today, we’ll take a look at optimizing sub headlines…
Copy (also referred to as content) that lives on your website and blog needs to be rich, relevant and benefit-driven. It’s got to solve problems — and maybe even identify problems your customers didn’t know they had. If your content…