If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless…
If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless…
The following is an excerpt from my book, A Holistic Guide to Online Marketing … Getting your website to appear at the top of search results can be compared to how a raft works. Let me explain … Imagine that…
Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value…
What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in…
What is a Backlink? If you’re not familiar with the term, a backlink is a link from somebody else’s website or blog to yours. Backlinks are important because they have the ability to raise or lower your website authority in…
Yes, we understand it’s only May, but … … don’t overuse your keywords, it could make Google angry! Overuse of a keyword phrase is something you want to avoid. This is referred to as “stuffing,” and although it’s great on…
This morning, I was thinking about how much I miss facilitating presentations and workshops in person, to a live audience. With the advent of the pandemic we all know what it’s like to feel lonely and isolated. And I got…
If you’re a business owner, or a marketing professional, there’s a good chance you’ve been solicited for — or actually signed up for — SEO services that have a monthly retainer attached to them. If you happen to be considering…
Happy holidays! On behalf of the Cuppa SEO team, we hope you are enjoying a safe and joyful holiday season. Since your brain is probably ready for a break from all the sugar cookies and candy canes, we thought we’d…
We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which…