Blog Archives

What Successful Web Design Looks Like

Does your website have have all of the components it needs in order for it to be successful? Does it attract visitors on its own? Does it make those visitors feel comfortable when they arrive on the site? Does it

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Posted in Conversion, SEO, User Experience (UX), Web Design

Are You on the Marketing Treadmill?

If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless

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Posted in Networking, SEO

SEO & The Raft Analogy

The following is an excerpt from my book, A Holistic Guide to Online Marketing … Getting your website to appear at the top of search results can be compared to how a raft works. Let me explain … Imagine that

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Posted in SEO

Image Names Matter More Than We Think

Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value

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Posted in How To, SEO

Selecting the Best Keywords for Your Website

What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in

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Posted in How To, SEO

Let’s Talk Backlinks

What is a Backlink? If you’re not familiar with the term, a backlink is a link from somebody else’s website or blog to yours. Backlinks are important because they have the ability to raise or lower your website authority in

Posted in Marketing, SEO

Leave the Stuffing for Thanksgiving

Yes, we understand it’s only May, but … … don’t overuse your keywords, it could make Google angry! Overuse of a keyword phrase is something you want to avoid. This is referred to as “stuffing,” and although it’s great on

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Posted in How To, SEO, Web Design

Is Your Website Lonely and Isolated?

This morning, I was thinking about how much I miss facilitating presentations and workshops in person, to a live audience. With the advent of the pandemic we all know what it’s like to feel lonely and isolated. And I got

Posted in How To, SEO, Web Design

Why Retainer-based SEO is Usually a Ripoff

If you’re a business owner, or a marketing professional, there’s a good chance you’ve been solicited for — or actually signed up for — SEO services that have a monthly retainer attached to them. If you happen to be considering

Posted in SEO

Optimizing Your Website: SEO By The Numbers

Happy holidays! On behalf of the Cuppa SEO team, we hope you are enjoying a safe and joyful holiday season. Since your brain is probably ready for a break from all the sugar cookies and candy canes, we thought we’d

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Posted in SEO