Blog Archives

Image Names Matter More Than We Think

Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value

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Posted in How To, SEO

Selecting the Best Keywords for Your Website

What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in

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Posted in How To, SEO

Technical Debt is a Bill that Always Comes Due

Technical debt is a bill that always comes due, whether in the form of a hack or painful upgrade … If you’re not familiar, “technical debt” is a concept from software development that refers to essentially kicking the can down

Posted in How To, Marketing, Web Design

Let’s Talk Backlinks

What is a Backlink? If you’re not familiar with the term, a backlink is a link from somebody else’s website or blog to yours. Backlinks are important because they have the ability to raise or lower your website authority in

Posted in Marketing, SEO

Leave the Stuffing for Thanksgiving

Yes, we understand it’s only May, but … … don’t overuse your keywords, it could make Google angry! Overuse of a keyword phrase is something you want to avoid. This is referred to as “stuffing,” and although it’s great on

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Posted in How To, SEO, Web Design

Optimizing Your Website: SEO By The Numbers

Happy holidays! On behalf of the Cuppa SEO team, we hope you are enjoying a safe and joyful holiday season. Since your brain is probably ready for a break from all the sugar cookies and candy canes, we thought we’d

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Posted in SEO

Balancing Work & Home When Home Becomes Your Place of Work

By now, most of us have adjusted to working from home. But have we gotten too comfortable? Do you find yourself leaving your laptop open 24/7? Are you checking emails while eating dinner and watching Netflix? Are you texting with

Posted in How To

When Was the Last Time You Did a Proper Website Audit?

You know the way you cringe when you see, “in 2018 we will pursue…” on a website you’re browsing? An annual content audit of your website will minimize a potential client associating that feeling with your business. Here’s how to

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Posted in How To, Marketing, Web Design

Going Virtual: It’s a Lot … Preparing for Virtual Events

Live events and courses were already long days and a lot of work. As the business community has adapted our model to a virtual audience, we’ve learned what teachers have been saying since last spring, “virtual is so much harder.”

Posted in How To, Networking

Are You Ready for Your Next Virtual Event?

Those of us who are used to the trade show and conference circuit know our presentation backwards and forwards; we could put together booth displays in our sleep. That was great until 2020 had other plans. After several postponements, our

Posted in How To, Marketing, Networking