Event marketing (or event sponsorship) is a promotional category that allows companies to reach consumers directly. When successful, one event might yield touchpoints with your intended consumer, greater exposure and profitable supply chain relationships. Are you in need of those?…
It’s easy to get overwhelmed by all of the customer relationship management (CRM) options on the market. You can spend anywhere from a few hundred dollars to tens of thousands. Before you go too far down the rabbit hole, let’s…
Yes. Sorry I don’t have a more witty response than that … If you have a business with customers, you really really do. If you are a nonprofit, your donors are your customers and the answer is the same. Excel…
That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now…
Whether it’s your personal brand, or your employer’s brand, you can’t expect others to extol its virtues if you aren’t willing to do so yourself. My favorite example of this is a concierge physician I met who has been known…
We’ve all heard that before, right? The other night I happy settled into bed BEFORE 10:00 p.m., a rarity for me! I scrolled Facebook and the news for fifteen minutes before setting my phone on the bedside table, rolling over…
Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be…
You know that feeling when you hit “send” on a carefully crafted piece of email marketing? If you’re anything like me, it’s nervous excitement as you compulsively begin checking open and click rates. We do this because most of us…