Blog Archives

The Art of Website Conversion: How to Create an Irresistible Offer

Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do

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Posted in Conversion, How To, Marketing

Conversion Faux Pas that Obliterate the User Experience

I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up

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Posted in Conversion, User Experience (UX), Web Design

Do I Really Need One of those CRM Things?

Yes. Sorry I don’t have a more witty response than that … If you have a business with customers, you really really do. If you are a nonprofit, your donors are your customers and the answer is the same. Excel

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Posted in Conversion, Marketing

Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

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Posted in Conversion, Social Media, User Experience (UX), Web Design

Social Media and Conversion

In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific

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Posted in Conversion, How To

The Perils of Pop Ups on Your Website

I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish

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Posted in Conversion, User Experience (UX), Web Design

The Dark Side of Conversion: A List of Strategies to Avoid

In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they

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Posted in Conversion, How To, Web Design

The Dark Side of Conversion: Desperation

Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my

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Posted in Conversion, How To, Marketing

You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

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Posted in Conversion, SEO, User Experience (UX), Web Design

The Dark Side of Conversion: Treating People Like Fish

After careful review of this blog title, you might be wondering — how in the world could a business treat a person like a fish? It’s pretty simple really. When trying to gain new clients or customers, some businesses perceive their potential

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Posted in Conversion, How To, Marketing
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