Blog Archives

User Experience Tips: Make Finding Things Easy!

The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I

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Posted in How To, User Experience (UX), Web Design

How to Write a Book, Part 1: Patience, Patience, Patience …

Writing a book can accomplish many things. It can help you help others, express yourself, enjoy a sense of accomplishment, and be perceived as a thought-leader in your industry — to name just a few of the perks. But none

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Posted in How To

Introducing Cuppa SEO Web Design’s New Space

It’s hard to believe we’ve been in our beautiful commercial space for eight months —  and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends

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Posted in Inspiration, Networking

Social Media and Conversion

In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific

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Posted in Conversion, How To

Website Navigation and the User Experience, Part 2: Mobile

In Part 1 of this series, we talked about website navigation and how it affects the user experience on your desktop website. Today, we’re going to turn our attention to mobile … MOBILE NAVIGATION Just when you thought we were

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Posted in How To, User Experience (UX), Web Design

The Dark Side of Conversion: A List of Strategies to Avoid

In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they

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Posted in Conversion, How To, Web Design

Website Navigation and the User Experience, Part 1: Desktop

When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In

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Posted in How To, User Experience (UX), Web Design

User Experience 101: Staying Competitive (When it Counts)

The other day, I had a pretty poor user experience that highlighted the importance of staying competitive — when it counts. First off, this is not about keeping up with the Joneses for appearances sake. It’s about understanding what your goals

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Posted in How To, User Experience (UX), Web Design

Fresh-brewed Customer Spotlight: Singlewire Software

In this installment of our spotlight series, we’ll get to know Singlewire Software, a Cuppa SEO client that works with organizations worldwide in an effort to keep people safe. Who Are You? We develop and sell an emergency notification system called InformaCast.

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Posted in Inspiration
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