Blog Archives

Essentialism 101: Creating a Better User Experience

Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we

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Posted in Conversion, User Experience (UX), Web Design

Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

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Posted in Conversion, User Experience (UX), Web Design

The Perils of Pop Ups on Your Website

I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish

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Posted in Conversion, User Experience (UX), Web Design

Beyond Web Design: Customer Service and the User Experience

As a web design firm, we often talk about the nuts and bolts of developing websites that get found, build trust, and make it easy for visitors to take the next step in becoming customers. But, there’s something just as

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Posted in How To, User Experience (UX)

The User Experience (UX): An Oasis from Complexity

Common sense says that an educated human brain can handle a certain amount of complexity, an this is true. But when someone’s on your website, you’ve got to forget this fact because your visitor is depending on you to offer

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Posted in How To, User Experience (UX), Web Design

User Experience 101: Staying Competitive (When it Counts)

The other day, I had a pretty poor user experience that highlighted the importance of staying competitive — when it counts. First off, this is not about keeping up with the Joneses for appearances sake. It’s about understanding what your goals

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Posted in How To, User Experience (UX), Web Design

You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

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Posted in Conversion, SEO, User Experience (UX), Web Design

User Experience & Website Navigation

In this addition of our Caffeinated Marketing Facebook Live series, we’ll talk about the role website navigation plays in providing a positive, negative or neutral user experience (UX) for your visitors. The video, which is a bit over 10-minutes long, dissects four

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Posted in User Experience (UX), Videos, Web Design

Analog User Experience: The Case of the Missing Hot Dog

What happened to the eighth hot dog? This was a question I wound up asking myself during my last shopping excursion. When I went to pick up a package of hot dogs, I noticed that there were only seven. Inspecting

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Posted in Conversion, User Experience (UX), Web Design

5 Mobile Web Design Tips for a Better User Experience (UX)

Talk about mobile web design, and being mobile friendly, has increased dramatically since Google started grading sites based on their “mobile-friendly factor.” But mobile-friendly web design has been an important consideration since the very first iPhone allowed a person to search the

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Posted in How To, User Experience (UX), Web Design
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