Blog Archives

User Experience Tips: Make Finding Things Easy!

The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I

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Posted in How To, User Experience (UX), Web Design

Analog User Experience: The (Sometimes) Simple Act of Opening a Door

Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m

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Posted in How To, Marketing, User Experience (UX)

Does Your Website Connect with Visitors on an Emotional Level?

Hopefully your website is beautifully designed, easy to navigate, has a nice aesthetic, and the content is helpful and informative. But what if the next website down on the list of search results has all those same things, too? How

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Posted in How To, Marketing, Web Design

Local Workshop: A Holistic Guide to Online Marketing

Does online marketing leave you scratching your head? If so, then join me at DreamBank on Sept. 10 for a workshop that will help you gain an understanding of SEO, user experience and conversion — and how to apply these

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Posted in How To, Inspiration, Marketing

Conversion Faux Pas that Obliterate the User Experience

I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up

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Posted in Conversion, User Experience (UX), Web Design

Essentialism 101: Creating a Better User Experience

Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we

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Posted in Conversion, User Experience (UX), Web Design

Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

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Posted in Conversion, User Experience (UX), Web Design

The Perils of Pop Ups on Your Website

I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish

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Posted in Conversion, User Experience (UX), Web Design

Beyond Web Design: Customer Service and the User Experience

As a web design firm, we often talk about the nuts and bolts of developing websites that get found, build trust, and make it easy for visitors to take the next step in becoming customers. But, there’s something just as

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Posted in How To, User Experience (UX)

The User Experience (UX): An Oasis from Complexity

Common sense says that an educated human brain can handle a certain amount of complexity, an this is true. But when someone’s on your website, you’ve got to forget this fact because your visitor is depending on you to offer

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Posted in How To, User Experience (UX), Web Design
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