Blog Archives

The User Experience (UX): An Oasis from Complexity

Common sense says that an educated human brain can handle a certain amount of complexity, an this is true. But when someone’s on your website, you’ve got to forget this fact because your visitor is depending on you to offer

Tagged with: , ,
Posted in How To, User Experience (UX), Web Design

User Experience 101: Staying Competitive (When it Counts)

The other day, I had a pretty poor user experience that highlighted the importance of staying competitive — when it counts. First off, this is not about keeping up with the Joneses for appearances sake. It’s about understanding what your goals

Tagged with: , , ,
Posted in How To, User Experience (UX), Web Design

You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

Tagged with: , , , ,
Posted in Conversion, SEO, User Experience (UX), Web Design

User Experience & Website Navigation

In this addition of our Caffeinated Marketing Facebook Live series, we’ll talk about the role website navigation plays in providing a positive, negative or neutral user experience (UX) for your visitors. The video, which is a bit over 10-minutes long, dissects four

Tagged with: , ,
Posted in User Experience (UX), Videos, Web Design

Analog User Experience: The Case of the Missing Hot Dog

What happened to the eighth hot dog? This was a question I wound up asking myself during my last shopping excursion. When I went to pick up a package of hot dogs, I noticed that there were only seven. Inspecting

Tagged with: , , ,
Posted in Conversion, User Experience (UX), Web Design

5 Mobile Web Design Tips for a Better User Experience (UX)

Talk about mobile web design, and being mobile friendly, has increased dramatically since Google started grading sites based on their “mobile-friendly factor.” But mobile-friendly web design has been an important consideration since the very first iPhone allowed a person to search the

Tagged with: , , ,
Posted in How To, User Experience (UX), Web Design

Understanding Online Marketing, Part 5: Social Media

So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to

Tagged with: , , , ,
Posted in How To, Marketing, Social Media

Web Design & the Art of Conversion

What’s the first thing you see when you look at the image in this blog post? I’ll bet it’s one of four things: The Tandanori Yokoo headline The man displayed over the rays The baby in the lower left corner

Tagged with: , , ,
Posted in Conversion, How To, User Experience (UX), Web Design

Understanding Online Marketing, Part 2: User Experience (UX)

In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative

Tagged with: , , ,
Posted in How To, Marketing, User Experience (UX), Web Design

Understanding Online Marketing, Part 1: Your Website

Do you find online marketing confusing, frustrating or overwhelming? If so, you’re not alone. It’s easy to get caught in the marketing maze, not knowing which way to turn, or what to work on first. In this series, we’ll take

Tagged with: , , ,
Posted in How To, Marketing, Web Design
Subscribe to Our Blog

Enter your email address to subscribe to this blog and receive notifications of new posts by email.