Blog Archives

Understanding Online Marketing, Part 2: User Experience (UX)

In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative

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Posted in How To, Marketing, User Experience (UX), Web Design

Understanding Online Marketing, Part 1: Your Website

Do you find online marketing confusing, frustrating or overwhelming? If so, you’re not alone. It’s easy to get caught in the marketing maze, not knowing which way to turn, or what to work on first. In this series, we’ll take

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Posted in How To, Marketing, Web Design

The Mobile-Friendly User Experience (UX)

Back in April, Google raised the bar for how a mobile site should look and function. If you don’t meet their mobile-friendly contingencies, you’ll probably get pinged and your website authority (and ranking) could suffer. But before Google got more

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Posted in How To, User Experience (UX), Web Design

Ultimate User Experience (UX) Profiles: Dollar Shave Club

User experience (UX) is something that occurs during every interaction you have with customers and potential customers — both online and in the “analog” world. Often times, it’s the user experience that determines whether or not someone chooses your service,

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Posted in How To, User Experience (UX), Web Design

My Family Road Trip & the Analog User Experience, Part 4: Juan’s Food Cart

During our last trip to New York, we stayed in the heart of the city on 43rd St. and 9th Avenue. Little did I know that amidst all the traffic, noise and hustle, I’d find one truly excellent analog user experience

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Posted in How To, User Experience (UX)

My Family Road Trip & the Analog User Experience, Part 3: The Waffle House

On the first leg of our road trip home from New York, we got hungry in Ohio. And although one of Cuppa SEO’s web designers knows Ohio like the back of his hand (he’s from there), we had no idea

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Posted in How To, User Experience (UX)

My Family Road Trip & the Analog User Experience, Part 2: Lucky’s Cafe

After our first stop at the Hilton Gardens in Cleveland, OH, came Lucky’s Cafe. Lucky’s was actually the reason we were in Cleveland to begin with, as we were on a Guy Fieiri (Diners, Drive-Ins & Dives) road trip as we

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Posted in How To, User Experience (UX)

My Family Road Trip & the Analog User Experience (AUX), Part 1

During the last week of summer, my family and I took a road trip to New York. On the way we stopped in some interesting places, and in addition to spending lots of time with my kids and wife, the

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Posted in How To, User Experience (UX)
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