Blog Archives

Selecting the Best CRM Tool for Your Business

It’s easy to get overwhelmed by all of the customer relationship management (CRM) options on the market. You can spend anywhere from a few hundred dollars to tens of thousands. Before you go too far down the rabbit hole, let’s

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Posted in Conversion, How To, Marketing

Do I Really Need One of those CRM Things?

Yes. Sorry I don’t have a more witty response than that … If you have a business with customers, you really really do. If you are a nonprofit, your donors are your customers and the answer is the same. Excel

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Posted in Conversion, Marketing

Essentialism 101: Creating a Better User Experience

Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we

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Posted in Conversion, User Experience (UX), Web Design

Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

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Posted in Conversion, Social Media, User Experience (UX), Web Design

Social Media and Conversion

In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific

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Posted in Conversion, How To

Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

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Posted in Conversion, User Experience (UX), Web Design

The Perils of Pop Ups on Your Website

I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish

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Posted in Conversion, User Experience (UX), Web Design

The Dark Side of Conversion: A List of Strategies to Avoid

In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they

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Posted in Conversion, How To, Web Design

The Dark Side of Conversion: Desperation

Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my

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Posted in Conversion, How To, Marketing

Optimizing Your Facebook Business Page: User Experience & Conversion

In Part 1 and Part 2 of this series, we looked at optimizing your Facebook Business page for better SEO. Next, let’s look at some ways you can positively affect the user experience (UX) and website conversion on your Facebook

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Posted in Conversion, How To, User Experience (UX)
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