Monthly Archives: November 2016

Understanding Point of Conversion (POC) on Your Website

From a global view, conversion is clearly leading people from where they are, to where you want them to go. Simple right? But once you dive in, there are a lot of pieces of the puzzle that add up to

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Posted in Conversion, How To, Web Design

What is Website Conversion, and How do You Use It?

When it comes to website design, conversion (CV) is an important part of any organization’s long-term success. But it’s not something that’s well understood. In this article, we’ll answer the question, “what is conversion,” and discuss a handful of solid

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Posted in Conversion, How To, Web Design