Blog Archives

Does Your Website Connect with Visitors on an Emotional Level?

Hopefully your website is beautifully designed, easy to navigate, has a nice aesthetic, and the content is helpful and informative. But what if the next website down on the list of search results has all those same things, too? How

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Posted in How To, Marketing, Web Design

Introducing Cuppa SEO Web Design’s New Space

It’s hard to believe we’ve been in our beautiful commercial space for eight months —  and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends

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Posted in Inspiration, Networking

Soup Up Your Sub Headlines with SEO

In our second installment of our SEO Tips series we discussed the importance of optimizing the main headline (also known as a “title” or “H1”) on a webpage or blog post. Today, we’ll take a look at optimizing sub headlines

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Posted in How To, SEO

Is Your Content Rich and Relevant — or Just Plain Yucky?

Copy (also referred to as content) that lives on your website and blog needs to be rich, relevant and benefit-driven. It’s got to solve problems — and maybe even identify problems your customers didn’t know they had. If your content

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Posted in How To, SEO, Web Design

Not All Images are Created Equal (Optimized Ones are Better)

In this installment of our SEO Tips series, we’re going to be talking about optimizing the images on your website and blog. Although this is an important step in the optimization process, it’s often overlooked — even by web design

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Posted in How To, SEO, Web Design

SEO and the Power of Your Title Tags

In our SEO Tips series, we’ll be examining solid, tested strategies to help your website rank better on Google. As you may have guessed, we’ll begin with the title tag. Did you know that title tags are an important part

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Posted in How To, SEO, Web Design

6 Steps to Optimized and Better-named Images

A picture (image) may be worth a 1,000 words. But if your images are named correctly on your website — they’re also worth more traffic, and more website authority with Google. On the flip side, poorly named images can actually hurt your

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Posted in How To, SEO, Web Design

Website Navigation and the User Experience, Part 1: Desktop

When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In

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Posted in How To, User Experience (UX), Web Design

Web Design Tips: Avoid Carousels (Slideshows)

Website carousels, also referred to as slideshows or rotating offers, are something we find on a lot of websites. But they’re a bad user experience and they’re bad for conversion. As an organization, it’s always tempting to give MORE information

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Posted in Conversion, User Experience (UX), Web Design

Web Design & Conversion, Part 1: Testing

Click this! Download that! Sign Up! Let me email you every day for infinity! Do some of these calls-to-action (CTA) look familiar? Whether you have a website, or visit websites, calls-to-action — often in the form of a button —

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Posted in Conversion, How To, Web Design
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