Although this is an important step in the optimization process, it’s often overlooked — even by web design and SEO agencies. Optimizing both your image names, and your alt image text, helps Google identify what your imagery and graphics are about.
Plus, optimized images help improve the SEO value of your website and blog. They also make it possible for people to find you through the Google Images tab during an organic search.
What to focus on …
- Optimize both your image names and alt image names. Keep character count at a maximum of 50
- Follow this image naming convention: This-Is-How-Your-Image-Name-Should-Look.jpeg
- Spaces and underscores in-between words = bad for SEO — so don’t use them!
- Follow this Alt Image naming convention: This Is How Your Image Name Should Look
- As you can see, it’s the same as the image name, but with spaces instead of dashes, and no “.jpeg”
- It’s best to optimize image names BEFORE you upload them to your website or blog
- If you’re beginning work on optimizing an existing website or blog, you’ll have to save your current website images to your computer or a cloud account, rename them, and re-upload them
- In order to successfully optimize images (or anything else on your website, you will need a comprehensive Keyword Report (we create them for all of our clients) — the report is the foundation for optimizing every image
What to avoid …
- “Logo.png,” or “Image12867.jpg” are meaningless to Google, so the algorithm just moves on and pays these files no mind
- Instead, use a phrase that’s rich in one or more keywords that are relevant to each particular page or blog post
- Guessing at what your keywords might be … you want to make sure you’re using your time wisely, so be sure to have a keyword report before you start!
If all of this sounds overwhelming, we can help (we love optimizing websites). Feel free to get in touch with Cuppa SEO anytime to schedule a time to talk.