Blog Archives

When DIY Doesn’t Cut It

Is a do-it-yourself mentality holding you back? This is something only you can answer — as there are many variables a business owner faces, which contribute to whether or not doing it yourself, or getting someone to do it for

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Posted in How To, Inspiration

Five Questions with Tom Antion

I recently started a new video series called, “Five Questions With,” that brings insights from entrepreneurs, artists, professionals and other individuals who have great information to share regarding business and life. Today’s interview is with millionaire, serial entrepreneur, Tom Antion.

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Posted in Spotlight Series, Videos

Fresh-brewed Small Business Spotlight: Alex Sanfilippo, Founder of Podmatch

In this installment of our Small Business Spotlight series we’ll be highlighting Alex Sanfilippo, the founder of Podmatch.com, which is an amazing application that matches and connects podcasting guests with podcasters. Alex is the co-owner of the business with his

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Posted in Marketing, Networking, Spotlight Series

Fresh-brewed Small Business Spotlight: Tom Antion of Screw the Commute Podcast

In this installment of our Small Business Spotlight series we’ll be highlighting Tom Antion, ex-professional comedian, the voice (and laughs) behind the Screw the Commute podcast, professional speaker and a marketing expert. I was lucky enough to be a guest

Posted in Inspiration, Marketing, Spotlight Series

Fresh-brewed Small Business Spotlight: Matt Brueggeman of Flux Mopeds

In this installment of our Small Business Spotlight series we’ll be highlighting Matt Brueggeman and his company’s wonderful electric mopeds. I’ve known Matt for many years, and his dedication to creating transportation solutions that are good for the environment (and

Posted in Inspiration, Spotlight Series

Fresh-brewed Small Business Spotlight: Paul Perkins of First Choice Insurance Solutions

In this installment of our Small Business Spotlight series we’ll be highlighting Paul Perkins, of First Choice Insurance Solutions. Paul is the Employee Benefits Specialist at First Choice, and one of the (many) things I like about him is the

Posted in Inspiration, Networking

Is Your Website Lonely and Isolated?

This morning, I was thinking about how much I miss facilitating presentations and workshops in person, to a live audience. With the advent of the pandemic we all know what it’s like to feel lonely and isolated. And I got

Posted in How To, SEO, Web Design

Why Retainer-based SEO is Usually a Ripoff

If you’re a business owner, or a marketing professional, there’s a good chance you’ve been solicited for — or actually signed up for — SEO services that have a monthly retainer attached to them. If you happen to be considering

Posted in SEO

Pandemic Business Growth

Even before the pandemic, old-school cold calls, cold emails, and unsolicited sales inquiries were never part of Cuppa SEO’s business growth philosophy. And they’re still not. If you are engaging (or thinking of engaging) with people you know — or

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Posted in How To, Marketing

Fresh-brewed Small Business Spotlight: Kyle Wege of Crimson Sun Studios

In this installment of our Small Business Spotlight series we’ll be highlighting Kyle Wege, owner of Crimson Sun Studios. Kyle is a local Madison visual guru who focuses on photography, motion and time-lapse. In addition to his amazing skills, he’s

Posted in Inspiration, Networking