The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your…
The image above is an example of what a well-constructed LinkedIn post looks like …Let’s dissect it to give insight as to how this post is using SEO, user experience and conversion. Note:This same methodology can be implemented in your…
Although this is an important step in the optimization process, it’s often overlooked. Optimizing both your image names and your alt image text helps Google identify what your imagery and graphics are about. Optimized images help improve the SEO value…
Is a do-it-yourself mentality holding you back? This is something only you can answer — as there are many variables a business owner faces, which contribute to whether or not doing it yourself, or getting someone to do it for…
What are Keywords? Keywords are terms or phrases that, when implemented into your website, can help connect you with people who are looking for what you do. In other words, when the keywords you use on your site are in…
Technical debt is a bill that always comes due, whether in the form of a hack or painful upgrade … If you’re not familiar, “technical debt” is a concept from software development that refers to essentially kicking the can down…
Yes, we understand it’s only May, but … … don’t overuse your keywords, it could make Google angry! Overuse of a keyword phrase is something you want to avoid. This is referred to as “stuffing,” and although it’s great on…
This morning, I was thinking about how much I miss facilitating presentations and workshops in person, to a live audience. With the advent of the pandemic we all know what it’s like to feel lonely and isolated. And I got…
Even before the pandemic, old-school cold calls, cold emails, and unsolicited sales inquiries were never part of Cuppa SEO’s business growth philosophy. And they’re still not. If you are engaging (or thinking of engaging) with people you know — or…
By now, most of us have adjusted to working from home. But have we gotten too comfortable? Do you find yourself leaving your laptop open 24/7? Are you checking emails while eating dinner and watching Netflix? Are you texting with…
You know the way you cringe when you see, “in 2018 we will pursue…” on a website you’re browsing? An annual content audit of your website will minimize a potential client associating that feeling with your business. Here’s how to…