Fresh-brewed Small Business Spotlight: Terri Lynn Yanke of Eventful Advantage

Cuppa SEO Web Design Spotlight Terri YankeIn this installment of our Small Business Spotlight series we’ll be highlighting Terri Lynn Yanke, of Eventful Advantage, LLC. As you’ll see, Terri Lynn is an event wizard (this will make sense once you read further, professional matchmaker and a keynote speaker.

She’s also very engaging, and fun to be around (even virtually), which is why we’re highlighting here here in our spotlight series.

In case you’re not familiar, our spotlight series always highlights amazing artists, small businesses, and individuals who make a difference in our world who stand out from the crowd for their all-around awesomeness.

So, let’s get to know more about Terri Lynn …

Who are you & What Do You Do?

I’m the Biz Event Wizard + Experience Visionary at my company Eventful Advantage LLC.  I help my clients create experiences not just events for both online events and in-person events.  I am also the Managing Director of eWomenNetwork – Madison – a local chapter of the #1 women’s entrepreneurial networking and referral global community.

In addition to building this community I produce and facilitate two events for them each month.  I also speak on several topics that revolve around Events, Experiences and Engagement and do workshops for businesses.  A popular workshop right now is for managers and it is to give them the learning and skills to have an engaged high performing remote team.

Why Do You Love Doing It?

I love bringing people together, especially if it is tied to a purpose.  I have been doing this since I was a young girl and through my life whether it was personal, for school or in my job.  People told me to go into events.  I also have executive level business experience and a MBA in Marketing.

I found that when I do business events I really help structure the event to meet the clients purpose and goals.  I become a business consultant event professional and can give more value to these clients than in other event areas.  I also attended many events as an executive and found some were great and a lot were really bad.  I vowed that my events would be really great and give an experience to the attendees.  I did a lot of studies on experience which lead to memories and what makes long term memories and it’s all neuroscience which fascinates me.  I am not an expert in neuroscience but know enough of the elements to make sure my events are interactive, engaging and touch upon all 5 senses.

If you are going to have a big event or meeting and spend the time and money to do it – you want to be memorable!  Creating great experiences for your attendees does just that.  My company tagline is “Create Experiences Not Just Events.”

How Does it Help People?

Events are one of the fastest ways to scale your business.  I help people share their message, product or service with many to build their business and brand.  Events also help to communicate, reconnect and engage employees, this is especially important right now when so many are working remotely.  Events also help to celebrate milestones plus recognize, honor and appreciate both customers and employees.  All these events lead to saving and gaining the company money in happy loyal customers and retaining employees.

For the client personally, I help them save time, reduce their stress, allow them to focus on what they do best, enjoy their event and give their energy to their attendees while building a more impactful and better event that they could do themselves.

Want to learn more about Terri Lynn, or get in touch with her? Here are a couple of links to get you started …

Thank you Terri Lynn for taking the time to be part of our spotlight series!
Posted in Networking

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