Blog Archives

Essentialism 101: Web Design Trade-offs

We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work

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Posted in Conversion, Social Media, User Experience (UX), Web Design

Ditch the Slideshow for Better Website Conversion

Slideshows are a commonplace strategy for  sharing more information through a series of sliding imagery/offers on a homepage. We’ve all seen them. Each slide sits front and center for a few seconds, and then it’s gone. Avoid this strategy on

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Posted in Conversion, User Experience (UX), Web Design

The Perils of Pop Ups on Your Website

I don’t know about you, but I’ve never had anyone I know say they liked pop ups. Not one. This comes as no surprise, as pop ups on a website are a poor user experience (UX), and can also diminish

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Posted in Conversion, User Experience (UX), Web Design

Is Your Web Host Letting You Down?

Here’s how to find out, and what to do about it if the answer is yes. Are you tracking your web host’s ability to keep your site up and running? If not, we’ll show you how to monitor your site

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Posted in How To, Web Design

The Need for Speed: Improving Your Website’s Page Load Time

Did you know that in addition to on-page SEO strategies — like optimizing your title tags, headlines and images — there are also “off-page” strategies that can improve the SEO and the user experience (UX) of your website? These strategies

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Posted in How To, SEO, Web Design

Get Your Fresh Content Here!

Imagine, for a moment, that you go to the store for a nice fresh loaf of artisan bread to go along with your dinner. When you get to the bread section, the shelves are empty, except for one old, hard

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Posted in How To, SEO, Web Design

Creating Marvelous Meta Descriptions that Engage

Welcome to Tip #7 in our SEO Tips series were we’ll be talking all about meta descriptions. Crafting unique meta descriptions for each of your web pages and blog posts can improve the page’s clarity and user experience — as well as

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Posted in How To, SEO, Web Design

Website Navigation and the User Experience, Part 2: Mobile

In Part 1 of this series, we talked about website navigation and how it affects the user experience on your desktop website. Today, we’re going to turn our attention to mobile … MOBILE NAVIGATION Just when you thought we were

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Posted in How To, User Experience (UX), Web Design

How to Make Terrific Text Links — Optimize Them!

In this installment of our SEO Tips series, we’ll take a look at an oldie, but a goodie — text links. I say “an oldie,” because back in the day text links were one of the go-to strategies for website

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Posted in How To, SEO, Web Design

Is Your Content Rich and Relevant — or Just Plain Yucky?

Copy (also referred to as content) that lives on your website and blog needs to be rich, relevant and benefit-driven. It’s got to solve problems — and maybe even identify problems your customers didn’t know they had. If your content

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Posted in How To, SEO, Web Design
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