Blog Archives

Google My Business Tip #1: The Keyword Report

In our Google My Business Tips series, we’ll be dissecting your Google My Business (GMB) listing to identify key areas you need to address in order to ensure your GMB page is fully optimized. Why You Should Care If you’re

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Posted in How To, SEO

The Freshness Factor: The Right Way to Freshen Your Website Content

Freshness is an important factor in how well your website ranks in natural search results on Google. But where you add that fresh content to your site is just as important as how rich, relevant and useful it is. Many novice

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Posted in Blogging, How To, SEO

Understanding Online Marketing, Part 6: Search Engine Optimization (SEO)

In the final installment of our Online Marketing series, we’ll be talking about search engine optimization (SEO) and how it threads through your website, blogging and social media efforts. As you may have guessed, here at Cuppa SEO we talk

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Posted in How To, Marketing, SEO

Understanding Online Marketing, Part 5: Social Media

So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to

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Posted in How To, Marketing, Social Media

Understanding Online Marketing, Part 4: Blogging

In this installment of our Understanding Online Marketing series, we’ll be taking a closer look at the power of blogging. If blogging is new to you, here’s a quick definition … What is a Blog? In a nutshell, a blog

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Posted in Blogging, How To, Marketing, Web Design

Fresh-brewed Customer Spotlight: Ed Harris from the Scleroderma Education Project

In this installment of our spotlight series, we’ll get to know Ed Harris of the Scleroderma Education Project. When Ed originally contacted me regarding some SEO work, his experience with an illness struck a cord with my own history. As

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Posted in How To, Inspiration, Networking

Fresh-brewed Customer Spotlight: OnCampus College Planning

In this installment of our spotlight series, let’s get to know a little more about Tom Kleese, owner of OnCampus College Planning. I knew Tom for many years before he became a Cuppa SEO client, and I can tell you

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Posted in Inspiration, Networking

3 Reasons to Use SEO in Your Social Media

“You’re missing opportunities with your social media accounts.” That message is rarely well-received, especially when I deliver it to colleagues and clients. Quite often, people tend to dismiss the idea that something as simple as Facebook or Twitter can be

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Posted in How To, SEO, Social Media

Fresh-brewed Customer Spotlight: Forward Health Coach

Cuppa SEO has had the honor of working with many incredible clients. The other day, while sipping on a cup of coffee, I decided to start a spotlight series that highlights their most excellent talents. In this first installment of the

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Posted in Inspiration, Networking

The Best Time to Share Your Blog Posts on Social Media (Syndication)

You click the publish button, and your latest blog post is now live. It’s a pretty good one, containing an original image, a great title and many of best practices contained in Cuppa SEO’s Blogging 101 E-book. If you’re like most

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Posted in Blogging, How To, Social Media
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