Blog Archives

Optimizing Your Facebook Business Page: User Experience & Conversion

In Part 1 and Part 2 of this series, we looked at optimizing your Facebook Business page for better SEO. Next, let’s look at some ways you can positively affect the user experience (UX) and website conversion on your Facebook

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Posted in Conversion, How To, User Experience (UX)

You Get What You Pay For … Not Always!

Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.

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Posted in Conversion, SEO, User Experience (UX), Web Design

User Experience & Website Navigation

In this addition of our Caffeinated Marketing Facebook Live series, we’ll talk about the role website navigation plays in providing a positive, negative or neutral user experience (UX) for your visitors. The video, which is a bit over 10-minutes long, dissects four

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Posted in User Experience (UX), Videos, Web Design

Web Design Tips: Avoid Carousels (Slideshows)

Website carousels, also referred to as slideshows or rotating offers, are something we find on a lot of websites. But they’re a bad user experience and they’re bad for conversion. As an organization, it’s always tempting to give MORE information

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Posted in Conversion, User Experience (UX), Web Design

The Pitfalls of Parallax Web Design

*Mobile users, please note: Your regularly scheduled blog post will appear beneath this extremely long parallax web page image …              Another somewhat popular web design format is parallax design. And although the name may not be overly familiar to

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Posted in How To, User Experience (UX), Web Design

Google’s May Mobile-friendly Web Design Update

Are you aware of Google’s latest mobile-friendly update that rolled out this May? Essentially, the update magnifies the importance of your website being mobile friendly. Since it’s more important than ever to implement a mobile-friendly web design, let’s assess whether

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Posted in Conversion, User Experience (UX), Web Design

Analog User Experience: The Case of the Missing Hot Dog

What happened to the eighth hot dog? This was a question I wound up asking myself during my last shopping excursion. When I went to pick up a package of hot dogs, I noticed that there were only seven. Inspecting

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Posted in Conversion, User Experience (UX), Web Design

5 Mobile Web Design Tips for a Better User Experience (UX)

Talk about mobile web design, and being mobile friendly, has increased dramatically since Google started grading sites based on their “mobile-friendly factor.” But mobile-friendly web design has been an important consideration since the very first iPhone allowed a person to search the

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Posted in How To, User Experience (UX), Web Design

Web Design & the Art of Conversion

What’s the first thing you see when you look at the image in this blog post? I’ll bet it’s one of four things: The Tandanori Yokoo headline The man displayed over the rays The baby in the lower left corner

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Posted in Conversion, How To, User Experience (UX), Web Design

Understanding Online Marketing, Part 2: User Experience (UX)

In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative

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Posted in How To, Marketing, User Experience (UX), Web Design
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